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EVENT DETAILS |
From dog treats to dog toys, BARK, the maker of BarkBox - a monthly subscription service for dogs, launched in NYC in 2012 with little thought as to how popular it was going to be. Today, BARK is leading the pack reaching 600,000 dogs nationwide. With multiple brands under their umbrella - including an ecommerce site, BARK is injecting fun & innovation into the $72 billion pet industry.
Carly Strife, Co-founder of BARK, will share how the sweat equity put in during the early days - such as stuffing boxes at 5am & hustling to scale a non-endemic startup, has resulted in their exponential growth today.
Gain insights into BARK's wins & losses & how they were able to build a successful recurring revenue model with a 90% customer retention. Carly will outline the steps they took from having a single product to building a brand & the fundamentals all founders should consider - including the importance of hiring, training, & culture.
Carly will also share how BARK is using emerging tools like machine learning & AWS Comprehend to better understand both their canine & human customers.
Schedule
6:30PM
Check-in
7:00PM-8:00PM
Fireside Chat w/Carly Strife, Co-founder, BARK
8:00PM-9:00PM
Networking Reception
Carly has managed & scaled the complex business operations behind each of BARK's businesses starting with BarkBox in 2012 & now spanning several distribution channels & product lines.
Prior to BARK, Carly was an early employee at Uber, hired to help launch the company's New York operation. Through the development of strategic partnerships, she & her team paved the way to launch the company's first owned & operated fleet. She started her career in the Financial Advisory practice at Deloitte where she was responsible for the valuation of real estate, property, & business assets.
Carly has been featured on the 30 Under 30' lists of both Forbes & magazines. She has a mechanical engineering degree from Rensselaer Polytechnic Institute. Carly lives in Brooklyn with her dog Cooper, a very hungry puggle, & on weekends can be found riding or rebuilding motorcycles.
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