Please join NYC Startup Academy when we welcome author, entrepreneur & startup thought leader Atma Degeyndt for a frireside chat about all things startup. Atma has distilled his last 7 years helping over 100 startups achieve success into his book: "Startup Genius." Atma & I will discuss his research & learning on:
-- Why 9 out of 10 startups fail. And how he thinks founders can improve those odds with research-backed methods that WORK.
-- Why the old way to build a startup is broken, & why he believes that countless entrepreneurs are wasting time & money on the wrong things, failing to find funding & users, & giving up on great ideas simply because they dont have a proven process to follow.
-- How he believes Founders can build a startup & stack the cards in their favor.
Check out the book -- http://bit.do/StartupGenius -- & come hear from the author. We hope to see you there!
Atma Bio
A behavioral scientist & author of the book Startup Genius. Atma represents the future of startups.
He has worked as a Head of Product, Head of Marketing, Chief Entrepreneur, & Chief Innovation Officer.
He has over 10,000 hours of experience & expertise in innovation
He combines a scientific approach to the psychology of marketing & product development, with a narrative approach to creativity.
In his own words
I design psychological environments that engender creativity & functionality.
To do this I integrate humanity into high-performance product management.
This is my work, to loom the best ideas into physical experiences that create meaning for users.