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Evolution Of Mktg - Harnessing AI For Success
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| With Eric Weidner (President, AMA), Nadege Thorez (Dir. Innovation Programs, UC Berkeley), Jerem Febvre (VP Mktg, Yuma AI), Natalie Lambert (Founder, GenEdge), Gauthier Vasseur (Dir., Fisher Center). |
| UC Berkeley, 160 Spear St, 6th Fl, San Francisco |
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Nov 20 (Wed) @ 06:30 PM
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FREE |
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/-122.39373779,37.79136658,13,0,0/550x200?access_token=pk.eyJ1IjoiZ2FyeXNndWlkZSIsImEiOiJjamtobmRiYmgwb3gwM3F1a2o2Mmd0YWw3In0.DinA62CR3-OKtf3axa5O7Q)
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| DETAILS |
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UC Berkeley Extension & the Fisher Center for Business Analytics at the Berkeley Haas School of Business are thrilled to invite you to an exciting & important in-person panel event in November: The Evolution of Marketing: Harnessing AI for Success.
Join us on November 20 at our UC Berkeley Extension - San Francisco Center for an insightful dive into how AI is revolutionizing the world of marketing-from personalized customer experiences to predictive analytics. Our expert panelists will explore cutting-edge trends, tools, & strategies that are shaping the future of the industry. They will discuss how opportunities could be offset by risks & how marketing teams must be at the helm of AI applications.
Whether you're a marketer, tech enthusiast, or simply curious about the intersection of AI & business, this event is for you! Don't miss the opportunity to learn from industry leaders & gain insights on how to stay ahead in a rapidly evolving landscape.
AGENDA
6:30 pm - Registration & Networking
7:00 pm - Welcome speech by Nadege Thorez, Director Academic Design, Innovation & Custom Programs at UC Berkeley Extension & Introduction of the event by Gauthier Vasseur, Executive Director at the Fisher Center for Business Analytics
7:05 pm - Keynote Address + Panel Discussion
7:05 pm - 7:15 pm: Keynote by Eric Weidner, President - American Marketing Association - SF Chapter, on "AI & Marketing Now: Excitement, Confusion & Fear"
7:15 pm - 8:30 pm: Panel discussion & Q&A with the audience
8:30pm - 9:00pm - Networking reception
ABOUT OUR KEYNOTE SPEAKER
Eric Weidner
President - American Marketing Association - SF Chapter; Founder - Workbox.Inc
Eric Weidner built his first website in 1996. Since then, has turned his company, Workbox, into a small but mighty digital marketing agency that has clients all over the world, primarily in the SaaS & pharmaceutical industries. He is also president of the American Marketing Association San Francisco, where it is his job to shamelessly pitch you to become a member or sponsor.
ABOUT OUR SPEAKERS
Jerem Febvre
VP of Marketing - Yuma AI (YC W23)
Jerem Febvre is a seasoned startup executive & serial entrepreneur with over 15 years of experience driving explosive growth for transformative products. With a proven record of founding successful ventures & achieving two exits, Jerem scaled Heroville (Gaming) & Sublime (Advertising) to 300 million users & $40M in annual revenue before acquisition. He has also held pivotal roles at trailblazing companies like Jiko-the first fintech to secure a U.S. banking license-and led the Smurfs franchise to become a top global Web3 gaming phenomenon. Now, as the Marketing leader at YUMA.ai (YC W23), an AI pioneer transforming e-commerce support automation, Jerem continues to push boundaries in the AI space. Passionate about the synergy between human creativity & AI, Jerem is an avid enthusiast of Large Language Models (LLMs), exploring how they can drive innovation while preserving the essential balance between human insight & machine learning.
Jakki Glivicky Geiger
3X CMO Hazelcast, Pyramid Analytics, Reltio
Jakki is a high-energy, customer-focused, & results-driven B2B marketing executive with expertise in marketing & selling high value software to large enterprises. Most recently she was the Chief Marketing Officer at three venture-funded software startups in the data management, analytics, & application development markets. With 20+ years of experience boosting brand awareness, building pipeline, & driving customer advocacy, Jakki has held leadership roles at 3 successfully acquired venture-funded start-ups, 2 scale-ups (each secured $120M in funding) & a midsize company where she contributed to double-digit growth. She has a passion for building new market categories & go-to-market strategies that drive rapid revenue growth, driving cross-functional collaboration, & coaching & developing teams. Jakki's marketing expertise includes launching differentiated brand identities & websites, product positioning, messaging & launches, content strategy, thought leadership, demand gen, ABM, social media & exploring the use of AI for improved marketing efficiency & effectiveness.
Natalie Lambert
Founder & Managing Partner - GenEdge Consulting
Natalie Lambert, Founder & Managing Partner at GenEdge Consulting, is a leader driving innovation in marketing through generative AI. Her journey into the world of AI began at Google, where she initiated AI pilot projects across the organization to identify practical use cases, tools, & strategies to enhance Google's marketing efforts. Natalie also led the content strategy at Google Cloud, held CMO positions in two successful enterprise startups, & worked at Citrix in various marketing capacities. Her career began at Forrester Research, where she advised companies on tech investments & best practices.
Vikash Rungta
Lead Product Manager - @ Big-Tech, Instructor GENAI @ Stanford Continuing Studies
Biography to come soon
ABOUT OUR MODERATOR
Gauthier Vasseur
Executive Director - Fisher Center for Business Analytics
Founder & Co-President - Alliance for Inclusive AI
Gauthier Vasseur began his career in audit, corporate finance, & treasury. But it was his passion for analytics that triggered a change of heart when, in the early 2000s, he realized that it was possible to work faster and, above all, more accurately using simple data techniques. He launched with the AFTE, the French Association of Corporate Treasurers, the development of courses & conferences on information systems in Finance. In 2004, he fully switched to the world of technology. He became product marketing director for performance management solutions at Hyperion in Silicon Valley, later acquired by Oracle. In 2007, he was appointed director of financial data management at Google. He then became vice-president of data solutions at TriNet, on the eve of its IPO & finally Chief Operating Officer of the US subsidiary of Semarchy before it was acquired by a private equity fund. The last turning point in his career began in 2008 with his first data courses at Stanford University. This is how he embarked on the path of an instructor career. In 2017, he founded Data Wise Academy, a boutique business analytics training firm in Menlo Park, California. In 2018, he joined University of California, Berkeley to lead the Fisher Center for Business Analytics at the Haas School of Business. He now focuses on academic & professional research & teaching. He also supports inclusion & diversity in data, with the creation in 2018 of the Berkeley Alliance for Inclusive AI. Gauthier is also the author of the book "Become a Data Pioneer," published in French, a must-read for learning analytics. As a life-long learner, he also spends his spare time surfing in the Pacific & scouting the universe with astrophotography.
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