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| 2026 Hospitality Trends Report
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| With Andrew Freeman (Founder, Carbonate), Candace MacDonald (MD, Carbonate). |
| Convene 100 Stockton, 40 O'Farrell St, San Francisco |
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Nov 06 (Thu) , 2025 @ 03:00 PM
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$30 |
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| DETAILS |
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An anticipated industry resource, the report forecasts the biggest influences in food, beverage, hotels, travel, marketing, & social media
Get ready for the big reveal! Andrew Freeman (Founder of af&co. / Co-Founder of Carbonate), Candace MacDonald (Co-Founder & Managing Director of Carbonate), & Leith Steel (Director of Insights at Carbonate) will take the stage at Convene in San Francisco to debut the 2026 Hospitality Trends Report-our 18th annual deep dive into what's next in food, beverage, travel, & beyond. Expect bold predictions, behind-the-scenes insights, & a few surprises along the way.
Join us after the presentation for a networking reception co-hosted by our wonderful client Chotto Matte for mixing, mingling, & swapping takeaways with the report's authors & fellow leaders shaping hospitality's future. Enjoy a complimentary signature drink & bites from their elevated Japanese-Peruvian menu, with additional beverages available for purchase at the bar. This event also kicks off af&co.'s 20th anniversary celebration, & we'll raise a glass with the team to mark the milestone.
Tickets are $30 & include:
Admission to the live presentation
Networking happy hour co-hosted by Chotto Matte, including one beverage & small bites
A complimentary digital copy of the full report (a $50 value.)
A percentage of ticket sales will be donated to Foodwise, which operates farmers markets & education programs to connect the San Francisco Bay Area community with fresh, local food & sustainable family farms, & La Soupe, an innovative Ohio-based non-profit organization bridging the gap between food waste & food insecurity.
Convene 100 Stockton
40 O'Farrell St
San Francisco, CA 94108
Convene is a global hospitality company that manages a growing portfolio of lifestyle brands focused on revolutionizing the way people meet, work, & gather. Convene 100 Stockton is located in the heart of San Francisco's Union Square neighborhood.
Thank you to our partners: SF Travel, the Golden Gate Restaurant Association, & The Oakland Restaurant Collective
Can't make the live report? Join us Via Live Stream
Join us for an engaging, interactive livestream presentation of the af&co. + Carbonate 2026 Hospitality Trends Report, where you'll have the opportunity to ask the authors all of your burning questions about what they're forecasting as the next big trends in food, beverage, travel, & all things hospitality. Attendees will also receive a complimentary summary of the report.
Tuesday, November 11 | 10:00 - 11:30 a.m. PT / 1:00 - 2:30 p.m. ET | Register Now
Wednesday, December 3 | 10:30 - Noon PT / 1:30 - 3:00 p.m. ET | Register Now
The full report will be available for purchase after November 6.
Learn more at afandco.com/whats-trending & carbonategroup.com/trend-report
ABOUT af&co.
af&co. is an award-winning lifestyle marketing & public relations agency headquartered in the San Francisco Bay Area, with offices in Los Angeles & clients spanning coast to coast. Known for its forward-thinking approach, the agency combines creative & strategic consulting, marketing, & public relations to deliver results that go far beyond the traditional agency model. With more than 500 successful hospitality & lifestyle concept launches & ongoing marketing services for hundreds more, af&co. has built a reputation as a trusted leader in the industry, leading to the agency's 20th Anniversary in 2025. af&co. focuses on what it is most passionate about - hotels & resorts, restaurants & chefs, lifestyle brands, wine & spirits, & travel & destinations - helping clients bring bold ideas to life while driving lasting impact. Follow along @afandco.
ABOUT Carbonate
Carbonate is a creative agency that builds, reinvigorates, & grows brands & hospitality concepts. Specializing in food, beverage, restaurants, hotels & hospitality tech/B2B, Carbonate's services include brand strategy, identity development, trend insights, design, & integrated brand communications. Prior to launching as an independent company, Carbonate was a division of San Francisco-based af&co. Together af&co. & Carbonate produce an annual Hospitality Trends Report, with insights consistently cited by outlets including The New York Times, Forbes, & more. Carbonate also produces Insight Out, a weekly insights publication dedicated to emerging hospitality & branding trends. Carbonate was ranked #45 on the 2025 Regionals: Midwest list-the most prestigious ranking of the fastest-growing private companies in the Midwest. Follow along @carbonategroup.
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