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EVENT DETAILS |
AD TECH: BROKEN BY DESIGNA three-part series from The New School's Journalism + Design Program
Session III: The Perils & Possibilities of Digital Advertising (Panel)The model of news delivery & the relationship between editorial & advertising is changing rapidly. The system is compromised, filled with fraud, & threatens both readers' trust & journalism's ethical codes. Security challenges have turned some news sites' ads into vectors for dangerous ransomware, & publishers must combat a rising duopoly of Google & Facebook. Journalism is stronger than ever, but the business of journalism has never been more precarious.
Aram Zucker-Scharff, Ad Engineering Director for the Research, Experimentation & Development (RED) team at The Washington Post, will moderate a discussion about this complex digital ecosystem, the dangers it poses to a free press, & the possibilities for creating better, sustainable models that favor readers over page views & profit. Zucker-Scharff will be joined by Emily Bell, founding director of the Tow Center for Digital Journalism at Columbia's Graduate School of Journalism, & Elizabeth Anne Watkins, PhD student in Communications at Columbia & former case writer at Harvard Business School.
This discussion is the third in a three-part event series hosted by Journalism + Design. Attendance at all three events is encouraged, but not required. Register here for Session I & here for Session II.
About:
Journalism + Designis an interdisciplinary program at The New School that merges design methodologies & systems thinking in an effort to untangle the complex problems of 21st century journalism. Through classes, workshops, & events, we seek to inspire journalists to imagine & implement what the future of journalism might look like. We are a place for playful experimentation, where new forms & unexpected strategies emerge.
Follow us on Twitter:@JournoDesign
Like us on Facebook:@journodesign
#brokenadtech
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