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Join us for this talk on the counterculture's significant influence on Apple's origin story as the company turns 50 on April 1st.
As we approach the 50th anniversary of Apple on April 1, 2026, the counterculture's influence on the company's origins & brand continues to draw significant attention. This program will look at the founding of Apple through the lens of the counterculture movement that, by the mid-1970s, was shaping Silicon Valley as well as mainstream culture. What role did hippie values play in Apple's early days? How did these values fare as the company became a tech giant? What does Apple's story tell us about the tech industry's history & profile today?
Two leading experts will address these questions & others. John Markoff is a former New York Times technology reporter & the author of two critically acclaimed books: Whole Earth: The Many Lives of Stewart Brand (2022) & What The Dormouse Said: How the Sixties Counterculture Shaped the Personal Computing Industry (2005). Fred Turner is the Harry & Norman Chandler Professor of Communication at Stanford University. His publications include From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, & the Rise of Digital Utopianism (2006), a seminal book on this critical subject.
Markoff & Turner will be in conversation with Peter Richardson, who taught American Studies at San Francisco State University & has written extensively about Bay Area culture. His latest book, Brand New Beat: The Wild Rise of Rolling Stone Magazine, will appear in April.
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