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EVENT DETAILS |
At Leveraging Creative Direction for Business Growth, we'll look at the close relationship between creative direction, business strategy, & growth, while speaking with an awesome group of creatives operating in unique roles.
PARTICIPANTSTyler Hopf, Creative Director, IrisVR
Justin Huxhol, Founder of HuxHux
TiffanyJen, Designer at Facebook
Pedro Motta, Creative Design Manager at Coach
Moderated by:
David de Cspedes, Co-Founder of Superform
When it comes to acheiving growth, we often focus on the things we can measure: sales numbers, marketing cost-per-acquisition, or quarterly OKR's. Data, although critical in measuring success, is only a pieces of the growth puzzle. Whether turning to creative direction differentiate in crowded markets, create deeper bonds with customers, or captivate target audiences, business leaders are making strategic investments in creative direction to win in the market. Some key questions we'll be focusing on:
What is Creative Direction in 2018?
What are some ways in which strong Creative Direction drive business growth?
How do I know if cretive intiatives are a success? How can they be improved?
How does creative direction facilitate competitive advantage?
What does the future of Creative Direction look like?
There will also be an opportunity to ask questions & join in on the conversation!Drinks & light snacks will be provided.
SCHEDULE
6:30 PM - Refreshments & Networking
7:00 PM - Leveraging Creative Direction Discussion
8:00 PM - Q+A
8:15 PM - Networking
8:45 PM - After-party at Berg'n next door!
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