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EVENT DETAILS |
AfterWork by WIEis anintimate monthly salon series that highlights the work & careers of inspirational men & women, & engages them in a lively Q&A & general discussion about their work & career turning points.Sign up to our mailing list at www.wienetwork.org.
ALL TICKET SALES ARE FINAL
2018 is the year of the influencer. Brand marketers are increasingly turning to everyday influencers - friends, co-workers, moms & other tastemakers to broaden awareness & increase sales. But what is an influencer & how do these partnerships work? This masterclass is for would be influencers & brands alike & will feature Mae Karwowski founder of influencer platform Obviously, in conversation with one of the bloggers on her platform.
About the speakers
Mae Karwowski is the founder & CEO of Obviously, the influencer management platform. With clients ranging from Sephora to Google, Mae has built a company at the forefront of influencer marketing, with offices in New York City, San Francisco & Paris. The company grew out of Mae's passion for using technology to solve real world marketing problems. Prior to starting Obviously, Mae directed social media for Gilt City, part of Gilt Groupe, & oversaw social execution for clients such as Bravo, UGG, & Coca Cola with the agency 360i. She is a Graduate of the University of North Carolina at Chapel Hill with a Bachelor's Degree in Philosophy.
Ellese Launer is a New York City blogger who writes about what's trending in fashion & being a young female entrepreneur.Her main objective is to empower women by encouraging self-care; ways to feel great about their bodies through styling advice, & how to grow from real-life obstacles. Read thefull missionof Rock. Paper.Glam.!After working in the fashion industry as a production assistant atRocawear, freelance copywriter for fashion & jewelry startups, & the fashion assistant toJosie Wechsler; Ellese decided to launch Rock. Paper. Glam. Her latest blog collaborations have included Vanity Fair Social Club - The Hollywood Campaign, the POPSUGAR Must Have box. Sheis also a Google Pixel Ambassador.
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