Join us for a can't-miss event for marketing professionals from across the Bay Area, featuring a fireside chat with SoFi's CMO, Joanne Bradford, in conversation with Jonathan Mildenhall, co-Founder & CEO of TwentyFirstCenturyBrand & former CMO of Airbnb.
Throughout his career, Mildenhall has been responsible for countless iconic campaigns, from Airbnb's 'Don't go there. Live there.' to Coca-Cola 'Open Happiness'. In 2017, Forbes named Mildenhall one of the world's most influential CMOs.
Come & enjoy light bites, beer, & wine - & new connections!
6:30-7:15pm: Check-In + Networking
7:15-8:00pm: Fireside Chat with Joanne Bradford +Jonathan Mildenhall w/Audience Q&A
8:00-8:30pm: Continued Networking
WHO:Marketing professionals in any industry or professionals interested in pursuing a career in marketing.
COST:NO COST if you attend! We ask for a $30 deposit per guest to secure your spot. Deposit amounts will be refunded in full after you have attended the event; however, deposit(s) may be subject to forfeit for no-shows.
Read the SoFi experiences code of conducthere.
Jonathan Mildenhall became VP of Global Advertising Strategy & Creative at The Coca-Cola Company in 2006 after a career running successful ad agencies. He led the team that launched Coca-Cola's global marketing platform Open Happiness, which became their most profitable & awarded marketing platform ever.In 2014 he joined Airbnb as CMO, with the mission to transform the industry-disrupting property rental platform into the next global iconic Superbrand. In 4 yearsthe Airbnb brand now defines popular cultureand is valued at over $31bn.
Jonathan has recently launched his own brand consultancy called TwentyFirstCenturyBrand.Based in San Francisco,TwentyFirstCenturyBrand counts industry leaders like Sean Parker & Arianna Huffington as founding clients alongside Pinterest, Uber, Peloton & WeWork. Jonathan specializes in helping founders & CEOs realize the potential of their company brand & the financial value that purpose driven marketing can help create.
About Joanne Bradford
As Chief Marketing Officer, Joanne oversees SoFi's consumer-facing functions including marketing, business development, partnerships, & member services. Bradford joined SoFi from Pinterest, where she led global commercial & content partnerships, platform adoption & monetization efforts. Bradford has held executive leadership positions at The San Francisco Chronicle, Demand Media, Yahoo!, Microsoft & BusinessWeek. Throughout her career, she's had significant experience leading product marketing, business development & programming, as well as building global sales & marketing teams.
Bradford served on the board of CARE, which provides aid to the poor around the world. She is a founding advisor to Lean In. Joanne has a bachelor's degree in journalism with an emphasis in advertising from San Diego State University.