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EVENT DETAILS |
Join Fenwick & Betaworks Studios for a discussion on the evolving relationship between brands, celebrities, & influencers.
About this Event
Influencer marketing has seen astronomical growth over the last few years, with influencer campaigns becoming a critical part of every brand's core marketing strategies. At the same time, celebrities are powering their own brand by not only endorsing other brands, but collaborating on designs, becoming advisors, investors, board members, & running their own curated marketplaces.
Brands empower these individuals, not only to market their brand, but also to empower their brand's position on social, political or other societal concerns that are ever more critical to consumers & potential consumers. Come hear from a panel of industry executives, talent & investors as they discuss the current & evolving relationships between brands & influencers, as well as other emerging trends from new social platforms & creator tools to deeper consumer connections, diversity & value-driven content.
Speakers to be announced.
About Fenwick & West:
Fenwick & West provides comprehensive legal services & startup resources to more than 1,000 VC-backed technology companies. For more than four decades, Fenwick has helped some of the world's most recognized companies become & remain market leaders. Check out Fenwick's Startup Resource Center for additional resources for early stage company founders.
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