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EVENT DETAILS |
Getting PR for your startup can be a very powerful tool for early exposure & growth. It can also be a sinkhole of time & resources with minimal return. We've pulled together a group of the smartest people we know in startup & tech PR to help entrepreneurs think through the best way to pursue PR at their startups.
Identifying what PR goals are best for your business & crafting a smart PR strategy
Understanding the universe of PR possibilities - from blogs to major publications to partnerships to events
Identifying what makes your business newsworthy & what tactics help you get noticed.
Crafting a good pitch
Establishing relationships with journalists
Tactics that help drive coverage
Getting PR on a tight budget & considering when to outsource
The Panelists
Dena Cook, CEO of Brew PR (@DenaCook) - Brew PR is one of the top-ranked PR firms for startups with clients like Common, Maverick, Oracle, & Refinery29. They were acquired by Freuds, a top British PR firm, in 2016 for $15 million. Dena was Business Insider's #1 Best PR Person in Tech in 2017.
Joe Ziemer, Vice President of Communications at Betterment (@joeziemer) - Betterment is the largest automated investment service, with more than 270,000 clients & $10 billion in assets under management. Joe runs communications & policy initiatives for Betterment & played a key role in their growth. Prior to Betterment, Joe was a Director at Triplepoint, a communications firm.
Amy Snook, Head of Communications at Glossier (@amylauren6) - Glossier is an online beauty startup known for its large & devoted following. In 2017, Glossier was named one of Fast Company's Most Innovative Startups, & one of LinkedIn's Top Companies. Amy oversees Glossier's communications, influencer, community, social, & editorial strategy, & maintains Glossier's pop culture relevance.
Emma Frane, PR Director at Casper (@emma_frane) - Casper is an online mattress company that has been named one of Fast Company's 25 Most Innovative Companies & one of Time Magazine's 25 Best Inventions. Emmaled the shift in Casper's narrative from just one mattress to a whole suite of sleep products. Prior to Casper, she oversaw corporate communications at Kate Spade & also worked at Edelman for Unilever brands such as Dove.
Schedule:
6:30 - 6:50: Drinks & Networking6:50 - 7:50: Panel7:50 - 8:15: Audience Q&A8:15 - 9:00: More Drinks & Networking
Stacklist hosts startup events in NYC to help entrepreneurs learn from successful founders & experts. Previous speakers have included the founders of Greenhouse, Movable Ink, x.ai, & Techstars. You can find all of our past events & speakers here! If you have any questions, please email me at danny@stacklist.com.
Thanks to Alley powered by Verizon for hosting our event.Alley powered by Verizon locations are developed by Verizon, the world's leading technology company, in collaboration with Alley, a membership-only community workspace for creators. Each location is a curated community powered by the emerging technologies & thought-leadership of Verizon.
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