Sign up for our awesome New York Tech Events weekly email newsletter.     LOCATION EVENT DETAILS So much fragmented attention. So many online & offline channels. Just so much budget. As media buyers face the dizzying complexities of a new attention economy, how & where will they allocate their resources now & in the future? MediaPost's Forecast 2018 spends a morning taking the near & long-term view. In two panel discussions, we gather the top agency media strategists & brands to review both their 2018 plans & their expectations for the media landscape over the next five years. Can even the best media futurists predict where the attention, money, innovation will go in an atmosphere of frenetic change? We will explore The state of media budgets in 2018 & how they may change by year's end Allocation shifts across digital/analog channels How & where more advanced data are driving media decisions & measuring impact Are marketing & DR budgets supplanting branding & ad spend? The impact of trust & accountability on media decisions Media buyers & the digital oligopoly Emerging media technologies & platforms to watch Understanding the new consumer & an attention economy