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EVENT DETAILS |
In 1996, Bill Gates declared content is king & that it's where he expects much of the real money will be made on the Internet.
More than twenty years later, content rules the internet. Startups & entrepreneurs have built successful & lasting brands using content marketing. It's how startups like Glossier, Basecamp, Buffer, KISSmetrics & myriad others have grown to reach millions of people.
Join us on January 17th as we discuss content marketing at the early stages of a company, & how you can use it to grow your business. We'll discuss:
Developing a content marketing strategy
How to think about content marketing when you're just starting out
Choosing the right format(s) whether blog, video, podcast, social posts, etc.
How to prioritize distribution channels
Helpful tools for content marketing
Making viral content
And much, much more!
The Panelists:
Polly Rodriguez, CEO & Co-founder of Unbound (@pollyclaire) - Unbound is a sexual wellness app, which combines a subscription service of toys, condoms & other titbits with an online shop & articles. They recently raised $2.7 million dollars in December. Polly is also a co-founder of the tech collective, Women of Sextech.
Shafqat Islam, CEO & Co-founder of NewsCred (@shafqatislam) - NewsCred is the global leader in enterprise content marketing.As CEO, Shafqat manages the strategic growth of the company, pioneering a new content ecosystem for brands & publishers.Prior to NewsCred, Shafqat was a Vice President at Merrill Lynch.
Amber van Moessner, Director of Content Marketing at Vimeo/Livestream (@moxieingreen) - Amber is a content strategist, writer, & speaker who has previously worked for The New Republic, Mic News, The Paley Center for Media, & Social Media Week. She began her career as a journalist, writing & creating video for Gawker (RIP), Talking Points Memo, & The Albany Times Union.
Schedule:
6:30 - 6:50: Drinks & Networking6:50 - 7:50: Panel7:50 - 8:15: Audience Q&A8:15 - 9:00: More Drinks & Networking
Stacklist hosts startup events in NYC to help entrepreneurs learn from successful founders & experts. Previous speakers have included the founders of Greenhouse, Movable Ink, x.ai, & Techstars. You can find all of our past events & speakers here!
If you have any questions, please email me at danny@stacklist.com.
Thanks to Alley powered by Verizon for hosting our event.Alley powered by Verizon locations are developed by Verizon, the world's leading technology company, in collaboration with Alley, a membership-only community workspace for creators. Each location is a curated community powered by the emerging technologies & thought-leadership of Verizon.
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