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With Stella Wu (Growth PM, WISH), Jayne Pimentel (Sr Dir. Growth Mktg, Draftkings), Marlen Knsel (Product Mgr Mobile Growth, Dropbox), Susie Orr (Sr Mktg Mgr Mobile, Verizon Media).
Tuesday, March 19, 2019 at 06:30 PM   Absolutely Free
Amazon AWS Loft, 525 Market St
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THIS IS A FREE EVENT - PLEASE FINISH YOUR RSVP IN THE LINK BELOW Join us for a night of growth stories & strategies with mobile experts. Well kick off the evening with some beer, soft drinks, & pizza, & then hear lessons & best practices for app growth. Well cover everything from organic & paid user acquisition, retention & engagement strategies, & more.

Agenda6:30 PM: Check-in, pizza + drinks7:00 PM: Welcome & introductions7:15 PM: Mobile Growth panel7:50 PM: Q&A From Audience8:00 PM: Doors Close8:05 PM: Wrap-up & More Networking


PanelistsStella Wu - Wish (Growth PM)6+ years of mobile paid & organic growth experience. 1st person in the Wish marketing team, with an entrepreneurial spirit.

Jayne Pimentel - DraftKings (Senior Director, Growth Marketing)Jayne Pimentel is the Senior Director of Growth Marketing at DraftKings. She manages growth marketing responsibilities across paid search, paid social, programmatic & Adnet. Her team works to drive new user growth through these various channels efficiently & effectively. Jayne joined DraftKings by way of MachineZone (MZ), a technology company that focuses on mobile strategy games. As the senior director of ad operations at MZ, Jayne gained extensive knowledge of both the mobile gaming & advertising ecosystems. Prior to this, Jayne served as the director of revenue & ad operations at Reddit, one of the top ten websites in the United States. Jayne holds her B.S. in marketing from Santa Clara University where she was a member of Delta Gamma & also a student athlete on the Womens Lacrosse team.

Marlen Knsel - Dropbox (Product Manager, Mobile Growth)

Susie Orr - Verizon media (enior Marketing Manager, Mobile)Susie Orr owns paid growth for Verizon Media with a strict focus on performance & incrementality. She's using her years of metrics-driven buying experience from mobile gaming & applying it to Verizon Media's brand growth strategy. She loves battling ad fraud & sharing those learnings with others to bring positive change to the mobile ads ecosystem.

HostCynthia Chiang - Branch (Community Manager)


Global PartnerBranch ( provides solutions that unify user measurement across different devices, platforms, & channels, delivering a seamless customer experience no matter where the user comes from. Today's mobile businesses are divided, causing inaccurate attribution & links that dont work, leading to wasted marketing spend & broken customer journeys. Branch fixes that - providing a holistic view of various user touch points, ensuring that links take the user to the right place on website or native app.

Gold SponsorMoEngage ( is an intelligent marketing cloud, built for the mobile-first world. With AI-powered automation & optimization capabilities, MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, & SMS. Fortune 500 brands across 35+ countries such as McAfee, Samsung, & Vodafone use MoEngage to orchestrate their omnichannel campaigns. MoEngage has been featured on Gartners Magic Quadrant for two consecutive years.

PartnerGrow ( 40 years of experience covering entrepreneurship, & educating & empowering entrepreneurs understands what business builders need & what will make them more effective. Thats why we created the Grow Your Company Conference (GrowCo), a three-day event that brings together entrepreneurs like you, hungry for the advice, proven strategies, & necessary connections to grow a business. Motivating keynotes & educational breakouts will leave you inspired in so many ways & with shortcuts & insights to take your business further than you ever imagined.



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