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The rapid expansion of online cum offline retailers, led by Amazon, is hurting sales & profit margins for a rising number of long established brands. The retailers, which also include Walmart & Trader Joe's, are aggressively pushing their own labels, hurting sales of a wide range of brands from Kellogg's Kashi cereal & Heinz ketchup to Ivory soaps from Procter & Gamble.
How much further will the market share & pricing power of brands decline? Can brand companies do anything to reverse their market share losses? Are there luxury brands that can protect their premium value? Will western luxury brands maintain their global sales growth & profit margins, especially as the Chinese push their own brands? What are the job prospects for the army of MBA's in branding, advertising & marketing? Will they need to learn data analysis, design & coding skills to find high paying jobs?
Cindy Cook is the former head of marketing for Vivendi Games, Elsevier US Healthcare & Cengage Learning, is a partner at Metaforce, advising early stage companies on go-to-market strategies. She leverages technology to transform business to consumer & business to business experiences in entertainment, education & healthcare. Cindy helped Universal Music Group create the industry's first digital music products; at Vivendi Games she helped with the strategy for its world leading console, PC & online games; at Elsevier, she ran data-driven marketing across its US Healthcare & Education businesses; & at Cengage, she helped create & launch the MindTap learning platform. Earlier she was at Pepsi & Seagram.
Cindy has an MBA from NYU & a BS in Finance from Lehigh University.
Stu Seltzer secures brand licensing & marketing partners for Unilever, Safeway, Starwood Hotels & other clients as founder of Seltzer Licensing. Earlier he managed the licensing for Yves Saint Laurent of America & at the DC Comics division of Warner Bros. He has worked on marketing for Chef Boyardee, Evenflo, Kraft Foods & other brands.
Stu is an adjunct professor at New York University. A CPA formerly with Arthur Andersen & Co, he has a BA from Lehigh & an MBA from Columbia.
Lori Tauber Marcus is the former Chief of Marketing at Peloton, The Children's Place Retail Stores, & Chief global brand officer at Keurig Green Mountain, is founder ofCourtyard Connections, which advises corporations as well as digital start ups on marketing, strategy & leadership. She spent 24 years with PepsiCo including as SVP marketing. She is chair of the Kraft Precision Medicine Accelerator's Direct-to-Patient Initiative at Harvard Business School.
Lori is Chair of the Board of DDC (DNA Diagnostics Center); & board member of Talalay Global, (a manufacturer of premium bedding), Golub Corporation (owner/operator of thePrice Chopper chain of grocery stores) & Phunware (NASDAQ: PHUN), a provider of software that powers mobile apps. She is also Vice Chair of the MMRF (Multiple Myeloma Research Foundation).
She has a BS from Wharton, University of Pennsylvania.
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