Presented by Glenn Emanuel, Lecturer
So how did you set your prices? I figured this is what the market will bear. Well, my competition is charging X so I charged X. My competitor is charging X so I undercut them! It cost me X to make & I want a profit of Y so I charge this amount.All of the methods above have something in common - they are all wrong. All are costing you money left on the table & all are costing you customers. Come to Professor Emanuel's Value Based Pricing seminar & learn in one night how to correctly set prices for now & forever.
