Nikki Nash



CEO,
Nikki Nash Enterprises

Social media initiatives dont start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, youll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. Youll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results youll be able to interpret and understand.

• Learn how to develop and implement a social media strategy.


• Create an elevator pitch that clearly defines your brand, audience, and key differentiator.


• Define and track the KPIs most relevant to your business.


• Describe the difference between major social media platforms.


• Identify which platforms to use for your business.


• Explain the difference between publishing, listening, and reporting tools.


• Create a weekly content calendar for your business.

Nikki Nash

CEO,
Nikki Nash Enterprises

Nikki Nash is a serial entrepreneur and founder of Nikki Nash Enterprises. Passionate about inspiring, educating, and celebrating fellow female entrepreneurs, she built Nikki Nash & Co to equip entrepreneurs with tools to attract, acquire, and retain customers. Prior to building Nikki Nash Enterprises, Nikki spent over 10 years raising the brand love and product sales of both startups and large companies such as Intel, Coca-Cola, Kraft, and InStyle Magazine. When she's not building and executing marketing strategies or producing workshops, Nikki can be found running, traveling, cooking, or tweeting @NikkiNashReally.