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Amazon's Working Backwards process, which other companies like Zalando, Google, & Microsoft also use, is a unique product management approach that focuses on starting with the customer & their needs. Product managers write narratives that describe the customer's journey to better understand them & communicate their ideas to stakeholders & also lay down clearly the business opportunity associated with the project.
Main Takeaways:
Well-written narratives are a powerful tool for communicating ideas, aligning with senior management, & bringing clarity to self & team. They can help to engage & inspire stakeholders, build consensus & buy-in, identify & address potential problems, & make complex ideas more understandable.
Written narratives are often more effective than flashy presentations because they allow the reader to digest the information at their own pace & provide feedback.
Written narratives provide a permanent record & a living document of the product vision that can be referred back to over time.
Meet the Speaker: Mourad Salih
Mourad, a Senior PM at Zalando, brings a wealth of experience in scaled two-sided marketplace products. His career is marked by a successful track record in navigating the complete product development lifecycle, from strategic inception to efficient execution.
View Speaker's Full Profile
The content of this event is for educational purposes only & does not include any specific facts of the presenter's current or previous company. The opinions expressed in this event are solely those of the presenter based on personal experiences & do not reflect those of the company the presenter works for.
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