One of the key pillars of good product development is knowing the user. This is sometimes skipped over, but not tonight as we immerse ourselves in the field of user research!

Whether youre exploring a new problem space, validating a solution idea, or looking to figure out whether your designs are usable, talking to users can make all the difference. Unfortunately, too few companies have figured out how to do this research effectively & efficiently. Asking the wrong questions or speaking to the wrong people can lead to bad product & design decisions.

Weve invited product, design & research leaders from Pivotal Labs, Alpha, Full Story & Meetup to share their experiences with us via a series of lightning talks. They will speak about user research pitfalls & best practices, how to do research if you dont have dedicated researchers, & more.

Please meet our guest presenters:
Pranay Sethi, Product Designer, Pivotal Labs
https://www.linkedin.com/in/pranaysethi

Agata Bugaj, Product Manager, Full Story
https://www.linkedin.com/in/agata-bugaj-a0402a2

Event Details:
Doors will open at 6:00 pm.
Lightning talks will kick off around 6:30 pm & continue until 7:45 pm.
Networking & social drinks will continue until around 8:45 pm.

Thank you to our sponsors, Full Story & Meetup.
Full Story (https://www.fullstory.com/), catering refreshments & snacks.

FullStory offers digital experience analytics, on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, & robust debugging & developer toolsall while integrating with leading software-as-a-service products.

Meetups Zoe Gagnon, will be our event host
https://www.linkedin.com/in/zoe-gagnon-91808815

To find out more about ProductTank & Mind the Product.
Visit: http://producttank.nyc & https://www.mindtheproduct.com/