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EVENT DETAILS |
Don't miss this opportunity to talk AdTech with industry insiders and discover exciting prospects for investment and collaboration.
Agenda:
5:30 - 6:15 p.m. Cocktail and networking reception
6:15 - 6:25 p.m. Introduction, Richard S. Eisert, Digital Media, Technology & Privacy Partner, Davis & Gilbert LLP
6:25 - 6:55 p.m. Keynote Presentation: Alex Rosen, Managing Director, IDG Ventures
7:00- 7:45 p.m. Presentations by:
Derek Reisfield, Vice President, Strategy and Business Development at Wayfare Interactive Technologies
Gil Eyal, CEO & Founder, HYPR
Ali Abdullah, CEO & Founder, Claim It
7:45 - 8:30 p.m. Networking
Tuesday,
September 27th
5:30PM to 8:30PM
Davis & Gilbert
1740 Broadway
Keynote Presenter: Alex Rosen, Managing Director, IDG Ventures
Alexander (Alex) Rosen is a Managing Director with IDG Ventures. He has been working with early stage technology companies as an active investor and advisor for over 20 years. Today, he focuses on investments in ad tech, cloud infrastructure, SaaS applications, and consumer marketplaces. In particular, hes passionate about companies at the intersection of consumer and enterprise technologies. He currently serves as board director at Expect Labs (voice-driven intelligent interfaces), Krux (data management platform SaaS), Minted (design-driven e-commerce marketplace), Smartling (translation management SaaS), Tempered Networks (security for industrial IoT), Uplift (payment management and marketing for online merchants), and Vouch (reputation-based lending). He also led IDG Ventures in a number of companies including Appboy, Chubbies, Datanyze, Fastly, Indiegogo, Prism Skylabs, The League, and We Heart It. Previously, he was a General Partner at Sprout Group, where he was head of the Internet and Software group.
Alex has been a board member, observer, or investor at Flowdock (acquired by Rally), MyNewPlace (acquired by RealPage), mySimon (acquired by CNET), Quintus (IPO, acquired by Avaya), Fogdog (IPO, acquired by GSI Commerce), Sapient Health Network (acquired by WebMD), SideStep (acquired by Kayak), Rhythms (IPO, acquired by AT&T), and Vidible (acquired by AOL). Alex started his venture capital career as an associate with General Atlantic Partners, served as an advisor to Vector Capital, and developed software for Telcordia and AT&T Bell Labs early in his professional life. He holds BS degrees in electrical engineering and economics from MIT and an MBA from Stanford University.
Presenting Companies:
Wayfare is a Commerce Engine which delivers user-generated inquiries to produce deep-linking, qualified traffic from active shoppers. Wayfare operates on a cost per query model customized to advertisers' budgets and produces revolutionary eCPM for publishers. We believe by serving potential customers useful tools everyone wins. Wayfare Units are not ads, they are useful tools, and therefore are not threatened by ad blocking or ad blindness. This results in the best user experiences on publishers sites and staggering ROI, 3-10 times better than standard search or display ads.
HYPRs mission is to organize all the information in the world about influential social media users and their audience. HYPRs database revolutionizes the way marketers interact with influencers, by allowing them to understand exactly which influencer affects their target audience, on which platform and to what extent. The HYPR Search Engine is the only platform in the world that provides cross-platform geographic, psychographic and demographic data for over 10 million influencers.
HYPR crawls the internet daily, making it easy to find the perfect influencer for any of your campaigns with just a few simple searches. We pride ourselves on putting brands first, by empowering them to lower their costs and increase ROI for that reason we do not represent influencers.
HYPR clients include over 100 fortune 500 brands and 25 of the biggest advertising and PR agencies in the world.
Claim it! takes marketing giveaways to an entirely new level. Companies like Starbucks, GoPro, RedBull and others give Claim it! free product to distribute. Claim it! then allows everyday people to win those products daily and weekly in exchange for watching a short video ad on their smart phones. Everyone wins. Claim it! user is anyone that loves free stuff (everybody). Claim it! utilizes hyper local mobile marketing with proximity technology to create a unique experience like nothing else in the market. That's why major brands and companies are flocking to work with them. Their audience is 90% mobile millennials.
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