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What Do AI, ML & Hispanic Marketing Have In Common? Everything
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| With Dr Jake Beniflah (Exec Dir., Center for Multicultural Science), Kim Moore (Partner, Glynn Capital), Sandra Lopez (Tech Exec, Microsoft). |
| Google Community Space, 188 The Embarcadero, Auditorium, San Francisco |
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Sep 28 (Thu) , 2023 @ 06:00 PM
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FREE |
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/-122.38844299,37.78662109,13,0,0/550x200?access_token=pk.eyJ1IjoiZ2FyeXNndWlkZSIsImEiOiJjamtobmRiYmgwb3gwM3F1a2o2Mmd0YWw3In0.DinA62CR3-OKtf3axa5O7Q)
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| DETAILS |
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Please join us on September 28 for a one-of-a-kind thought leadership discussion. The focus is on what all brands need to know to drive growth in the 21st century. Dr Jake Beniflah, Executive Director from The Center for Multicultural Science at CSU Fullerton, will host a roundtable discussion with two Bay Area business executives on how AI & ML will transform commerce & drive growth with Hispanic & other multicultural consumers.
Big brands are taking up technologies that are supercharging productivity & marketing effectiveness. Multicultural demographic growth is opening doors to younger, divergent, & vibrant audiences.
Our panelists will shed light on these trends through a multicultural lens.
The discussion will include some of the following central questions:
How are AI & ML transforming the Hispanic marketing landscape?
What are leading corporations doing to grow with the multicultural mainstream?
Is DEI dead or waning? What are CEOs saying or doing about DEI?
What are the best careers or jobs for Latinx marketers in the 21st century?
And the biggest question of all: How will you lead your industry into this unprecedented time?
See you there!
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SPEAKERS
Dr Jake Beniflah - Executive Director, Center for Multicultural Science | LinkedIn
With over two decades of experience as a consultant, researcher, educator, & author,Dr Jake Beniflah is currently the Executive Director for The Center for Multicultural Science, a non-profit, non-partisan think tank at Cal State Fullerton that produces thought leadership research & a talent accelerator to advance diversity & inclusion in the marketing & advertising industry. He holds a doctorate in Marketing from Golden Gate University & has published a number of academic & business practitioner articles, & his latest book, The Big Shift: Redefining Marketing in a Multicultural America.
Jake's passion is to share his knowledge & insights with the next generation of multicultural marketing leaders & foster a more inclusive & equitable industry. Although he lives in Southern California, Jake is a fervent Warriors, Giants, & 49ers fan.
Kim Moore - Partner - Value Creation (Growth-Stage Investing), Glynn Capital |LinkedIn
Kim Moore is based in San Francisco, where she helps lead & support Glynn Capital's investment activities in growth-stage enterprise software technology companies & oversees the firm's value creation strategy. Kim has been involved with investments in Chronosphere, Cleo, DataRobot, BigID, Algolia, Flutterwave, & personally invested in Drata, When, & KarmaCheck. Kim is passionate about building companies, adding immediate value to businesses during their inflection point, & connecting people in meaningful ways to succeed on two fronts: accelerating revenue & building out diverse leadership teams & boards. Prior to joining Glynn Capital in 2017, she was at Innovation Endeavors, an early-stage venture capital firm solely backed by Eric Schmidt. Prior to working in venture capital, Kim worked at Asana (employee #23). Kim received her undergraduate degree with honors in Social Science from the University of California, Irvine & her Ed.M. from Harvard GSE.
Sandra Lopez - Tech Executive Microsoft /Board of Directors/Strategic Advisor |LinkedIn
Sandra E. Lopez is a recognized Technology Leader responsible for creation of new businesses & digital transformation of businesses. She recently was the GM/CMO of Microsoft's Ads business where she was responsible for driving market acceleration within the digital industry. Lopez is on the Board of Directors for PureRed & Junior Achievement as well as Co-Chair for Sports Integrity Global Alliance. She was also recently the co-chair of the World Economic Forum's Global Future Council on VR/AR/XR.
Previously, she was responsible for ushering Intel into the immersive media segment as well as managed the fashion wearable business for Intel's New Technology Group. Earlier in her Intel career, Lopez held various roles within corporate marketing, including director of new business marketing & consumer marketing.
Over the course of her career, Lopez has received numerous recognitions, including Top Ten Influencers in Technology (SportsPro), Top 100 Women in Technology (Technology Magazine), Most Powerful Women in Tech (National Diversity Council), Top Women in Sports (AdWeek), Top 10 Latina Executives (LatinaStyle), Most Influential & Notable Hispanic Professionals in Information Technology(HiTec) & Game Changer (Sports Business Journal).
Prior to joining Intel in 2005, Lopez held various positions at Adobe Systems, Macromedia, Computer Associates International & several other technology companies.
Lopez earned a B.S. in Economics & Textiles & Clothing from the University of California at Davis. In addition, she attended the Stanford's Executive Accelerator Program in 2016. As part of contributing to the community, she is focused on building the next generation of women leaders & Latine/Hispanics.
EVENT SPONSOR
Korn Ferry| Website
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