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The best builders do more than solve problems. They notice what others overlook. Join the Stanford Technology Ventures Program (STVP) for the STVP Observation Lab!
This exclusive, one-day experiential workshop explores the underestimated skill of noticing, hosted in partnership with our partners at Accel in San Francisco.
Using techniques drawn from anthropology, cartography, journalism, systems analysis, & visual thinking, you'll study a complex public environment in San Francisco. Rather than beginning with a preconceived idea, you'll practice observing real-world behavior, identifying patterns, challenging assumptions, & uncovering needs hidden in plain sight.
At the STVP Observation Lab, you'll:
Observe: Study behavior & gather real-world evidence in a public San Francisco environment.
Synthesize: Map & interpret your team's field observations.
Uncover: Identify patterns, tensions, & hidden user needs.
Hypothesize: Develop opportunity hypotheses & early concept sketches.
Share: Present your findings in a collaborative showcase with peers & partners.
Who Should Attend?
This workshop is open to active Stanford students from any field of study, including anthropology, art, business, communication, design, engineering, journalism, psychology, & urban studies. No prior research, design, or entrepreneurship experience is required. Come curious & prepared to look closely!
Event Flow:
10:00 AM - 12:00 PM: Field Observation (Meet in San Francisco, observe, & gather data)
12:00 PM - 12:30 PM: Transition (Walk together to Accel)
12:30 PM - 1:00 PM: Lunch (Provided at Accel)
1:00 PM - 4:00 PM: Synthesize, Interpret, & Develop Opportunity Hypotheses
4:00 PM - 5:30 PM: Gallery-Style Sharing, Guest Alumni Feedback, & Mixer
Important Logistics:
Location: Fieldwork in SF, followed by teamwork at Accel (35 S Park St, San Francisco, CA).
Physicality: This event includes walking, standing, & outdoor field observation. Please wear comfortable shoes & dress in layers.
Transportation: Exact morning meeting point, transit guidance, & lunch details will be shared with confirmed participants.
PLEASE NOTE: Space is limited & registration requires approval. Submitting this registration form does not guarantee a place. You will receive a separate confirmation email if your registration is approved.
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