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With Romy Misra (Sr Product Mgr, Gigster), Cris Valerio (ex Sr Product Mgr, Uber), Kevin Saito (Product Mgr, Unity), Kanishka Maheshwari (ex-Dir. Product & Lead Enggr, Salesforce).
Monday, July 15, 2019 at 09:00 AM   $799
Mission Bay Conference Center, 1675 Owens St
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Level up Your Product Management Skills
#mtpcon returns to San Franciscoon July 16, 2019. In addition to our incredible conference, we're offering a day of amazing pre-con workshops, on Monday, July 15, enabling you to dive deep into some new skills. We've lined up a selection of amazing full-day workshops led by true experts in the field. And of course, we'll also provide lunch & plenty of coffee to fuel you through the day.
Pick the workshop you're interested in & buy your ticket - be quick as there are very limited spaces for each workshop to ensure the best possible learning experience!As the workshops are run in parallel, you can only attend one of them, & once purchased you cannot change your workshop.

Workshop + Conference = Separate tickets
You should, of course, also join us at the conference the day after these workshops, but tickets are completely separate. Conference tickets do NOT give you access to workshops, nor do workshop tickets give you access to the conference.
To get your tickets for the conference, click here.

For Product Leaders
If you are a product leader - Director, VP, CPO or higher - & would like to know more about our invite-only Leadership Forum - also happening on July 15 - you canlearn more here.

The Workshops
We'll be running a wide variety of product management workshops led by expert trainers. We still have a few more workshops to announce, so check back here soon for more details.

Product Management Foundations(with Romy Misra & Cris Valerio)
Foundations 101 is an overview course intended for individuals who hold the title of Product Manager, or have some working knowledge of the product development process. The intention of this course is to help product managers develop a broader understanding of their role. It seeks to answer the questions:

What are the core functions & primary responsibilities of a product manager?
What does good product management look like?
How do product managers know if they are adding value?

As such, the course is tightly focused on running an effective core team that is centered around inquiry-driven development process. Participants will improve their understanding of customer problems & perspectives, solution testing, delivery mechanisms, & team process.
What we'll cover on the day
Foundations 101 is a full-day workshop that is comprised of nine modules. Each module includes a lecture component on theory & practice interspersed with up to three hands-on activities. This ensures that participants are afforded an opportunity to apply & work with concepts in a setting that will answer questions & facilitate critical thinking. The following modules will be covered:

Learning mindsets:How inquiry breaks down at different points through the product development lifecycle
Goals alignment:How to create effective goals & align the team & organisation around them
Design thinking:What design thinking is & how product managers can break down what is needed for product understanding
Persona development:How to effectively create personas & use them in product processes
Lean testing:Unpacking types of lean tests & how to implement them for maximum learning
Interview guides:Writing interview guides that do not bias or lead the subject
Wireframes & prototypes:Using visuals at different fidelities to facilitate the right conversation
User stories:Creating an effective communication mechanism for efficient & transparent delivery
Core team communication:How to think about culture as product & foster a team that that is geared towards continuous improvement

About your Trainers
Romy Misra, Senior Product Manager
Romy Misra is a Senior Product Manager at Gigster, a marketplace for developing websites & apps.She has over 8 years of experience in product management especially in marketplaces. She has also been an instructor in product management & analytics in General Assembly. She loves to travel & explore different countries & has a background in engineering.
Cris Valerio, Senior Product Manager

Cris has 10+ years of experience working with entrepreneurs & innovators across various roles including strategy, storytelling, user-research & product management. Most recently she was a Senior Product Manager at Uber where she worked on the Marketplace team leading products & strategies for both Riders & Drivers with a specific focus on pricing & promotions. Prior to that she worked on the agency side with & MM.
In a past life she was a financial news journalist covering stories for Bloomberg & NPR. She's a Duke Fuqua alum & has worked around the world including Africa, India, Latin America, Europe, Russia, Indonesia & the U.S.In her spare time, Cris is an avid rock climber & likes scaring herself silly on big walls.

Product Management Essentials(with Kevin Saito & Kanishka Maheshwari)
Essentials is an overview course intended for confident product managers who are looking to increase their strategic skills & influence. The intention of this course is to help product managers build a strategic layer onto their core product practices, & focus on the soft skills & influencing tactics that are often needed to ensure effective product delivery. It seeks to answer the questions:

How can product managers increase organisational understanding of product practice?
What parts of their process can be used as tools for increased alignment?
How can product teams craft an evidence-driven product vision & ensure buy-in?

This course is centered on the senior product manager's role between the product team & the broader business. In order for teams to deliver effectively, they need buy-in & support from their stakeholders. Participants will gain an understanding of how to sharpen their product practice so that it becomes an alignment & educational tool.
What we'll cover on the day
Essentials is a full-day workshop comprised of six modules. Each module includes a lecture component on theory & practice interspersed with up to three hands-on activities. This ensures that participants have an opportunity to apply & work with concepts in a setting that will answer questions & facilitate critical thinking. The following modules will be covered:

Evaluating opportunity:Understanding how to unpack product assumptions & line up macro data to establish product viability & the foundations for product/market fit
Implementing user research:Breaks down the components of running a user research round & what is needed to ensure maximum value of the time invested
Research techniques:Reviewing a range of research methodologies, beyond the classic interview, that help product teams validate problem & solution
Synthesis:Distilling insights from research & how to collaborate with stakeholders to deepen user understanding & influence
Prioritisation:Covering a range of techniques & their uses for alignment at points of product development lifecycle
Stakeholder management:A deep-dive into organizational relationships & understanding how to build a communication strategy

About your Trainers
Kevin Saito, Lead Product Manager
Kevin has spent 15 years in a variety of product roles working across industries like ecommerce, travel, & adtech. He is currently leading product management on Quantcast's Audience Platform, but he has previously spent time in senior product roles at companies like Amazon, Microsoft, & Groupon.
Prior to joining Mind the Product Kevin was an instructor at the University of Washington's Software Product Management program where he taught the Go To Market series for seven years.
Outside of that Kevin mentors at Blue Startups in Honolulu, HI.
Kanishka Maheshwari, Entrepreneur
Kanishka is an Entrepreneur working in the fintech space.
He previously spent 11 years as Director of Product & Lead Engineer at Salesforce. There he built out the Search product & scaled the service over 1000x to 150 M queries/day & over 1B records indexed/day. He also built the A/B testing framework at Salesforce.
He also advises start-ups, is a mentor at Alchemist & Carnegie Mellon's Venture Bridge, & invests in companies that are off the beaten path.

Product Metrics (with Gabrielle Bufrem)
Every product manager understands that they need to gather evidence to help them make decisions & set the right strategy & priorities, yet simply having a massive data warehouse & analytics skill sets doesn't help you ask the right questions or come to the right conclusions.
How can product managers take a human centered approach to measurement? The third full-day workshop offered by Mind the Product seeks to answer this question; how can we take a product mindset on metrics.
This workshop will be framed very differently from theusualMetrics workshops because it specifically focuses on the role of the product manager in driving a common understanding throughout the product development lifecycle.
In the workshop we'll address how product managers can work with their teams to create a strong metrics practice that's set-up for long-term success, answering the following questions:

How do you put a product mindset around metrics?
How can Product Managers flesh out the One Metric That Matters & locate it within the ecosystem of other metrics?
How do you work with data to help experiment towards the most valuable experiments?
What can a product manager do to ensure that metrics are implemented & tracked properly during the build process?
What does a product team need to report on as they track metrics?
How can you create a metrics-driven culture?

Although these are simple questions on the surface, the answers to them are seemingly infinite. This course is a practical, actionable life raft in a sea of competing terms, formulas, theories, & approaches. It was created to ensure that you take the ideas & frameworks within it directly to your job the following day.
Take this course if you:

Want to hear specifically how product managers work with metrics
Prefer pragmatic, actionable insights over theories that sound good but never tie back in to your job as a product manager
Want to understand the one metric that matters for various types of business models & stages
Want to hear specific details & scenarios about working with cross-functional teams to implement metrics tracking
Want to get hands-on with business scenarios that will let you work with metrics concepts throughout the course of the day
Want to hear about pitfalls you should watch out for along the analytics journey
Want to spark inspiration from the 100+ different metrics - used by businesses of all sizes & verticals - that are sprinkled throughout this course

This class is tailored towards working product managers, ideally who have worked with products through various stages of development. The class is hands-on & requires deep reflection from participants on what has worked for them in the past, & how their process could evolve. Metrics & analytics inform almost everything you do. Whether you're refreshing your memory or expanding your understanding, you'll be practicing all day to apply metrics & analytics to real-world situations. Come to class with a product, service, brand, or entire company in mind - there will be several opportunities to explore how you'd apply these theories & frameworks to real-life situations.
Key Takeaways
At the end of the session participants will come away with a sense of what frameworks they can implement immediately, as well as a grounded understanding of how to ensure that your users stay at the heart of the measurement process.
About your Trainer
Gabrielle Bufrem, Senior Product Manager
Gabrielle Bufrem is a Senior Product Manager at Pivotal, where she works with a range of clients from enterprise to start-ups in order to build user-centered products. She is originally from Brazil, has lived in 13 cities around the world across 10 different countries, & has built products across North America, Europe, & Asia. She is passionate about the intersection of product management & design - so much so that she is currently conducting research with Brown PHD students on how to improve collaboration in design. She loves to travel, explore different countries, is a barista & a coffee lover. Gabrielle earned a B.A. from Brown University in International Relations.

Product Psychology(with Joe Leech)
A practical, hands-onway to understand how the human brain works & apply that knowledge to User Experience & product design. You know somethings are good design' & some things are bad design' for UX but have never been quite sure why? Learn the psychological principles behind how our brain makes sense of the world & apply that to product & user interface design.
After the workshop you'll be able to:

Design products, apps & websites that match how people think & behave
Make more compelling designs that use psychology theory to enhance their effectiveness
Make better, informed design decisions & advocate to the wider team using psychology theory
Come to the workshop & you'll able to put psychology into practice as soon as you get back to the office!

About your trainer
Joe Leech, Product Strategy & UX Consultant
Joe Leech helps companies & startups with Product Design Strategy (building the right stuff in the right order), applying Psychology in Design (training, workshops & consultancy) & User Experience (User research, IA, prototypes). He wrote the book Psychology for Designers & speaks regularly at Product Management, UX & web conferences.

Product Roadmapping (withC.Todd Lombardo)
Ask 10 people what a product roadmap is & you will get 10 different answers! This artifact is often misunderstood, yet an incredibly powerful if done right. Creating a great one is part art & part science. In this full-day session, we will talk through the purposes of a roadmap & a process for establishing your product's vision, gaining alignment with your stakeholders, validating themes, & presenting to upper-level execs in order to maximize your team's impact.
Key questions to answer include:

What are the differences between product strategy, a product roadmap & a feature release plan?
How do I relate my product work to business objectives?
How can I balance the need to plan, while staying lean & agile?
How do I look beyond the next quarter without over-committing?
How do I confirm projects or initiatives that have not been fully validated by customers?
How do I manage stakeholders & their pressure/influence?
How do I prioritize what product aspects to work on 1st, 2nd, 3rd?
What's the best way to present a product roadmap to my stakeholders?

About your trainer
C. Todd Lombardo, Head of Product & Experience
C. Todd Lombardo has been tinkering & doodling since he was four. Originally trained as a scientist, he's had job titles ranging from scientist, to engineer, to product manager, to designer, & even professor. He is currently the Head of Product & Experience at Workbar, a leading co-working space in Boston. He also serves on the adjunct faculty at IE Business School in Madrid, as well as Maryland Institute College of Art (MICA). He is a published O'Reilly Media author with two titles: Design Sprint (2015) & Product Roadmaps Relaunched (2017).

User Story Mapping(with Jeff Patton)
Does your organisation have trouble keeping track of the big picture during product development? Are you working with an agile team concerned with delivering more stories rather than a great user experience? Have you ever ended up releasing a product that doesn't actually solve the customer's problem?
In this workshop you'll learn how User Story Mapping can help. User Story Mapping is a collaborative practice that keeps the whole team focused on how & why customers use your product. Helping everybody deliver a great user experience together.You'll create story maps with your fellow attendees. You'll see how they keep the whole team focussed on the customer's experience. You'll understand how they can be used to break down the customer journey into small chunks of work without losing sight of the big picture.What you will take away from this workshop:

Understand user story mapping & how to create story maps with your team
How story maps help the whole team identify with the customer's journeHow to use story maps as a tool for product discovery
How story maps can bring product managers, researchers, designers, developers & testers together around a single artefact
How story maps help you prioritise the customer experience over building more features
How you can use story maps to supplement or replace traditional agile backlogs

About your trainer
Jeff Patton,Author of User Story Mapping.
Jeff Patton helps companies adopt a way of working that's focused on building great products, not just building stuff faster. Jeff blends a mixture of Agile thinking, Lean & Lean Startup Thinking, & UX Design & Design Thinking to end up with a holistic product-centric way of working. Jeff is the inventor of User Story Mapping & the author of the bestselling O'Reilly book on it.

How to Achieve Product-Market Fit (withDan Olsen)
In this workshop, Dan Olsen will share his 6-step Lean Product Process for how to iterate your way to product-market fit. The workshop starts with how to understand, define, & prioritize customer needs. You will learn how to formulate your value proposition to ensure your product is differentiated from the competition. You'll also learn how to define & build an MVP prototype to test your value proposition with customers. The workshop will also explain how to translate what you hear from customers into actionable learning so you can rapidly iterate & improve your product. Workshop concepts will be illustrated via real world case studies & class exercises.
About your trainer
Dan Olsen, Author ofThe Lean Product Playbook
Dan Olsen is a product management expert & author of The Lean Product Playbook. Based in Silicon Valley, Dan helps CEOs & product leaders build better products & stronger product teams as a hands-on consultant, trainer, & coach.

OKRs for Product Teams(with Bruce McCarthy)
Objectives & Key Results (OKRs) are a worldwide phenomenon, helping to drive the success of organizations like Google, Zynga, Oracle, Twitter, & many more. They are particularly suited to driving the alignment necessary for a high-performing cross-functional product team. But if not handled correctly, OKRs can quickly lead to silos, unethical behavior, & demotivation.
How do the best-performing product cultures use OKRs? Topics we will cover:

How to define effective OKRs
How to set annual OKRs & break them down quarterly
How to determine the right level of ambition for your organization
How OKRs drive your product roadmap
How to map OKRs to people & teams
How to make OKRs visible across your organization
How to turn OKRs into action plans
How to monitor & report on OKRs
How to adjust OKRs when thing don't go as planned
How to get buy-in on OKRs from your stakeholders

We'll also cover the most common what-if scenarios teams experience (or fear):

What if we can't measure the most important things?
What if we miss our targets?
What if our outputs don't generate the outcomes we wanted?
What if our direction changes mid-year?
What if we realize our objectives were wrong all along?

During this workshop, you'll gain first-hand experience using OKRs throughout a simulated year-in-the-life of a product team, handling what goes wrong, adjusting course, & managing expectations. You'll also get the chance to set OKRs for your team & get live feedback you can leverage when you get back to the office.

About your trainer
Bruce McCarthy, CEO of UpUp Labs
BruceMcCarthyis CEO of UpUp Labs & President of the Boston Product Management Association.Brucehelps organizations improve the return on their investments in product development. He is an internationally-recognized thought-leader & sought-after speaker on product roadmapping, prioritization, team effectiveness, & leadership.
Bruceand his team work with companies such as Vistaprint, Localytics, Zipcar, Johnson & Johnson, & Huawei, providing coaching, mentoring, & tools such asAwesomeness, a solution for measurably enhancing team effectiveness. His book,Roadmapping Relaunched: Setting Direction While Embracing Uncertainty, is due out in September from O'Reilly.

Frequently Asked Questions
Do you offer discounts for groups, students, startups, non-profits, etc?The only discounts we offer are for Early Bird conference tickets (limit of one ticket per order), which sell out in a matter of minutes, & the group discounts on General Release conference tickets where we do 10 tickets for the price of 9. To ensure you hear about the Early Bird tickets make sure you are part ofour Slack channeland receiveour newsletter.
Can I change the name or other details on my tickets?Yes, but only the person who purchased the ticket can make these changes on Eventbrite. You are free to change your ticket details up to two days before the conference, including name, title, etc. Please make sure these details are correct as they will be what we show on your badge! Just login to Eventbrite & make the changes,following these instructions. If you can't reach the person who purchased the ticket in order to get them to change the information please contact us ontickets@mindtheproduct.comand we will help you make the updates.
Can I get a refund?We offer a full refund up to one month before the conference. Simply log in to Eventbrite & request the refundfollowing these instructions. As with changes, only the person who purchased the tickets can request a refund.
Can I pay by invoice?As we are a small team we only offer payment by invoice if you are buying 5 tickets or more due to the additional overhead. Early Bird conference tickets cannot be purchased by invoice. Please also note that no tickets are held/issued until payment of the invoice has been received. Request to pay by invoice by

Tickets are not held until payment has been made - there are no exceptions to this.
We cannot agree to any terms & conditions associated with Purchase Order numbers or other supplier agreements.
We do not fill in supplier detail forms for ticket invoices - if you cannot find details you require on our website - please ask.

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