Telling your story is the most important marketing tool an entrepreneur has. It's your chance to show the world who you are, what you stand for, & the value that you can deliver with your business. But what information should be included in the story? How do you go about presenting the story? What can you do to shape how the story is perceived? In this imaginative & thoughtful session, veteran marketer & storyteller Ira Gostin will give prime examples of how to present your pitch, what investors what to hear & see, & how to be successful as an entrepreneurial storyteller.
The importance of the story & the role it plays in pitching
The components of a strong story & how entrepreneurs should focus their time & attention when pitching
Understanding the investor perspective & how you can align your story with their goals
Integrating the story into your overall business strategy
Ira M. Gostin
Chief Strategist & Founder
Ira is an entrepreneur, marketer & communications strategist who specializes in guiding business enterprises to achieve sustainable growth through G8 Strategies.. He works with executives, helping them maximize their business growth opportunities. In his career, Ira has founded, or revitalized, several companies & agencies including the development of a global, publicly traded industrial company. Ira coordinated investor relations, communications & marketing for a $400 million IPO on the TSX, secondary listing on the NYSE & he directed communications & branding for three merger/acquisitions. He has worked on over $1 billion in equity raises during his career.
Ira began his professional storytelling career as a photojournalist at the Associated Press in San Francisco, Los Angeles & New York. Following his journalism career, he grew his marketing & communications work with companies in the industrial, medical & hospitality fields. He has a bachelor's degree from California State University, Long Beach, an MBA with an emphasis in marketing from the University of Phoenix, Reno, & recently attended the Innovation & Entrepreneurship program in the College of Engineering at Stanford. He is a graduate of the Executive Leadership Program at Columbia University & has also attended executive education at New York University & the Colorado School of Mines. Ira works with aspiring business leaders, founders, entrepreneurs & students through mentoring & teaching. Ira's home base is Reno, Nevada, with his wife Erin & adult children. He is a coffee aficionado, baseball, & Formula 1 racing fan & he & his wife travel the West with dogs & kayaks, enjoying the outdoors.
Ira was named the Most Influential Marketing Executive in Nevada for 2018 by Acquisitions International & the top Chief Marketing Officer in the Western U.S. for2017 by Corporate Vision Magazine, as well as numerous other awards. Ira earned his Accreditation in Public Relations in 2017.
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