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EVENT DETAILS |
We've been hearing for a while now that the fashion industry needs to shift as it can't continue being 2nd most polluting industry in the world. With the news in the media such as deathly working conditions in factories, luxury brands burning their excess stock & another AI chat bot launched to help sell us more stuff mindlessly - we know that we're not heading towards the right direction. But what is actually going on? How the evolving consumers are affecting the industry? What does it mean for our businesses? What industry practices & rules are no longer going to be working? What technologies can be beneficial for a more sustainable development of fashion? In order to help you get answers to these important questions, Balanced Fashion, a conscious fashion tech business consultancy created this 2-day course, in collaboration with The Canvas, powered by Querencia Studio, a multipurpose space hosting & facilitating experiences & events aimed at addressing the United Nations Sustainable Development Goals.
We would like to invite you to come in for a single session on the topic that sparks the most interest to you, or to attend the full two-day program to learn more about our vision of the future of conscious fashion industry, get helpful tips on developing your company. The course will be lead by Nataliya Makulova, a fashion tech x sustainability consultant, the founder of Balanced Fashion, as well as several guest speakers, founders of innovative fashion companies, aligned with our vision of the clean & sustainable future of our industry. (Guest speakers to be confirmed)
Each class will last from 1 to 1.5 hours, with time included for a Q&A at the end of each session. Light lunch will be served on Saturday at 1:30pm.
This workshop is designed for fashion designers, fashion tech startup founders, buyers, sales professionals, marketers, social media professionals, & anyone who wants to learn more about aspects that are currently shifting within fashion industry.
You can purchase a ticket for both days or for each day separately.
SCHEDULE:
DAY 1 -Saturday, August 18th
10:00 am CHECK-IN
10:30 am - 12:00 pm
CLASS 1: INDUSTRY TRENDS
- State of the industry & how did we get here?
- Changes in consumer patterns
- Case studies of innovators in the fashion industry
12:15 pm - 1:45 pm
CLASS 2: WHOLESALE BUSINESS
- Selling wholesale: pro's & con's
- Potential stores research
- How to reach out to buyers
- Lookbooks, line sheets & other materials for sales
- Trade shows: what to expect
- How to work with sales showrooms
- How to negotiate deals with buyers
1:45 pm - 2:30 pm
LUNCH BREAK
2:30 pm - 4:00 pm
CLASS 3: DIRECT-TO-CONSUMER
- Why go direct-to-consumer?
- E-Commerce
- Pre-order & on-demand business models
- Marketplaces & tech platforms
- Strategic partnerships
- Flagship stores & pop-ups
4:15 pm - 5:45 pm
CLASS 4: MASTERING YOUR ONLINE PRESENCE
- Your brand's website
- Visuals / art direction
- Copy
- Social media
- Influencers & partnerships
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DAY 2 -Sunday, August 19th
1:30 pm -CHECK-IN
2:00 pm - 3:30 pm
CLASS 5: FUNDING YOUR DESIGN BUSINESS
- Basics of financial planning for fashion brands
- Pricing for wholesale & direct models
- Fundraising essentials
- Crowdfunding
3:45 pm - 5:15 pm
CLASS 6: HOW TO BUILD AN INNOVATIVE BUSINESS MODEL
- Customization & on-demand production
- Circular fashion system
- Ethical & sustainable production & certifications
- Social Impact
5:30 - 7:00 pm
CLASS 7: FASHION TECH SOLUTIONS
- The Fourth Industrial Revolution
- 3D printing & knitting
- Blockchain applications for the fashion industry
- The new textiles & wearable technology
- Use of artificial intelligence in fashion
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