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With Shira Harel (Product Leader, Microsoft).
Sunday, August 07, 2022 at 02:00 PM   Absolutely Free   Online
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In 2021, each of us has multiple devices, tons of apps, & endless notifications that keep us busy & actually - overwhelmed. We are addicted to technology but our attention span is minimal - we're lazy when it comes to getting used to something new.

Since we're already flooded with noise, information, & entry points, it's almost impossible to create new habits. Products are much more likely to succeed when leveraging existing habits & using them to provide value to the user without interrupting their natural flow. In this session, we'll better understand what leveraging habits means & see some examples of successful products that did it right.

Main takeaways
- Understand the paradigm of leveraging habits
- Learn why some products fail when trying to invent new habits
- Learn how to look for such opportunities within their products

Come join us on Launch! (, Product School's exclusive community for Product People to learn, exchange ideas & build better together.

Meet the Speaker: Shira Weinberg Harel

Shira is a born Product Manager with a strong knowledge of software development from her 15 years of experience working in the software industry. She is a Product Leader at Microsoft where she is working on their digital assistant, Cortana.

View Speaker's Full Profile (

The content of this event is for educational purposes only & does not include any specific facts of the presenter's current or previous company. The opinions expressed in this event are solely those of the presenter based on personal experiences & do not reflect those of the company the presenter works for.

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Product School ( is the global leader in Product Management training with a community of over one million product professionals. Our certifications are the most industry-recognized credentials by employers hiring product managers. All of our instructors are senior-level Product Managers working at top Silicon Valley companies including Google, Facebook, Netflix, Airbnb, PayPal, Uber, & Amazon.

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