| |
|
EVENT DETAILS |
John Mullins will be talking about how to finance, or grow your company with your customers' cash instead of an Angel of VC Investors.
About this event
Who needs investors?
More than two generations ago, the venture capital community - VCs, business angels, incubators & others - convinced the entrepreneurial world that writing business plans & raising venture capital constituted the twin centerpieces of entrepreneurial endeavor.
But the vast majority of fast-growing companies never take any venture capital. So where does the money come from to start & grow their companies?
From a much more agreeable & hospitable source, their customers.
That's exactly what Michael Dell, Bill Gates & Banana Republic's Mel & Patricia Ziegler did to get their companies up & running & turn them into iconic brands.
Drawing on more than two years of in-depth research into the customer-funded phenomenon, & through the captivating stories of these & other companies from around the world, John Mullins brings to life five customer funded models & identifies the questions that angel or other investors will - & should! - ask, & he addresses the key implementation issues that characterize each of the models: when to apply them, how best to apply them, & the pitfalls to watch out for. You can expect to dive into the following models:
Matchmaker models (for example, the US companies Airbnb & DogVacay)
Pay-in-advance models (the USA's Threadless, India's Via & Loot)
Subscription models (India's TutorVista, the USA's H.Bloom)
Scarcity models (Spain's Zara, France's Vente Prive, the USA's Gilt Groupe)
Service-to-product models (Denmark's GoViral, Puerto Rico's Rock Solid).
Whether you're an aspiring entrepreneur lacking the start-up capital you need, an early-stage entrepreneur trying to get your cash-starved venture into take-off mode, an intrapreneur seeking funding within an established company, or an angel investor or mentor who supports high-potential ventures, the principles in The Customer Funded Business offers the most sure-footed path to starting, financing, or growing your venture.
ABOUT OUR GUEST SPEAKER
JOHN MULLINS, PhD, an associate professor of management practice at London Business School, is one of the world's most authoritative & best-known voices on the creation, financing, & growth of entrepreneurial ventures.
A veteran of three such ventures, including one he took public, John has published five books, dozens of cases & more than 50 articles in a variety of outlets, including Harvard Business Review, the MIT Sloan Management Review, & The Wall Street Journal. His research has won national & international awards from the Marketing Science Institute, the American Marketing Association, & the Richard D. Irwin Foundation.
He is a frequent & sought-after speaker & educator for audiences in entrepreneurship & venture capital.
www.johnwmullins.com
AGENDA
7:00 - 7:10 Networking
7:10 - 7:55 The Customer Funded Business with John Mullins
7:55 - 8:10 Questions & Answers
8:10 - 8:30 Breakout Rooms
1 - Networking
2 - Exclusive conversation with John for VIAR Members
8:30 - Close
---------------------------------------------
WHO IS THIS EVENT FOR?
Entrepreneurs who want to evaluate funding sources
Members of the Virtual International Accelerator
Founders who want to find a CoFounder
Entrepreneurs who want to raise investment
Angel Investors who want to find startups to support
Want to find a startup to join or recruit team members to join your startup for your 10,000 Startup Race?
Check it out & register your interest here:
https://thestartuprace.com/the-10000-startup-race/
-------------------------------------------------------------------------------------
About the organisers of The League of Entrepreneurs Meetup
The League of Entrepreneurs was Founded in April 2015 by James Shoemark & Michael Clouser who are CoFounders at The Startup Race.
James Shoemark is a Serial Entrepreneur & has been running Peer-mentoring groups for Entrepreneurs since 2010.
Michael Clouser is a Serial Entrepreneur as well. A former venture capitalist in the US, Mike was also with the Edinburgh-Stanford Link & co-founded the Edinburgh Entrepreneurship Club (E-Club). He also organized & coordinated the Scotland-Silicon Valley Link.
-------------------------------------------
Want to watch the recordings of our previous events with famous Startup Founders & Investors?
Subscribe to our YouTube Channel here https://www.youtube.com/channel/UC-oyTgHoL31ygy6gy3JBr-Q/
Photography & recording at events
By attending an event we reserve the right to take photography & record footage of the event. If you don't want to be included, please let us know.
Contacting you post event
By agreeing to attend an event, we reserve the right to contact you post event. If you do not wish to be contacted, please let us know
-------------------------------------------
Want to help us form strong CoFounding Teams in Edinburgh by sponsoring our events?
You can then:
Display your company banner & literature at our events
Pitch your services to all the Entrepreneurs in the room
Be recommended to our online community
Follow up with potential customers
Sign more business
Please contact us via www.thestartuprace.com to discuss it further
|
|
|
|
|
|
