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SF Tech
Events Weekly
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We'll meet IN-PERSON at Intuit's HQ in Mountain View & also stream the talk & Q&A via Zoom for remote attendees. So there are separate tickets for IN-PERSON (which includes dinner) & for Zoom: please select the correct type of ticket. I'll send the Zoom link the morning of the event to everyone who has registered for a Zoom ticket on TicketLeap.
Join us as UX research expert & bestselling author Steve Portigal shares his advice on Why Research Gets Ignored & How to Fix It.
Sometimes when we share research findings, we hear back, We already knew that. In this talk, Steve will examine why that happens,and what we can do about it. Sometimes, it's a cognitive bias, called hindsight bias & also known as the knew it all along phenomenon. But there are other causes too such as:
Research that isn't relevant
Shallow research
Poorly communicated research
The similarity between recognition & familiar knowledge
The value of validation
Steve will show us how we can adjust our approach to research to try & limit these all-too-common challenges.
After Steve's talk, he will answer questions from the audience.
Join us for an informative & engaging session! If you join in person, there will be dinner & networking before the talk & more networking after the talk.
SCHEDULE
5:30 pm: Doors open
5:30 to 6:00 pm: Networking over dinner
6:00 pm: In-person & Zoom session starts
6:00 to 7:30 pm: Steve's talk followed by Q&A
7:30 to 8:00 pm: Networking
Note: There are separate tickets for IN-PERSON (which includes dinner) & for the Zoom webinar: please select the correct type of ticket. Tickets are non-refundable. The Zoom link will be emailed the morning of the event to everyone who has registered for a Zoom ticket.
ABOUT OUR SPEAKER
Steve Portigal is an experienced user researcher who helps organizations improve their user research practices.
As principal of Portigal Consulting he has conducted research with thoracic surgeons, rock musicians, home-automation enthusiasts, credit-default swap traders, & real estate agents.
His work has informed the development of professional audio gear, wine packaging, medical information systems, video conferencing technology, & music streaming services.
He is the author of the classic book Interviewing Users: How To Uncover Compelling Insights (now in a second edition) & Doorbells, Danger, & Dead Batteries: User Research War Stories.
He's also the host of the Dollars to Donuts podcast, where he interviews people who lead user research in their organizations.
ABOUT OUR SPONSORS
Our sponsor Coreography provides corporate video & webinar solutions.
Our sponsor Intuit, who hosts our meetups, is hiring.
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