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Provided: Beverages, frameworks, worksheets, & the 1-page concept brief template
What to bring: laptop or notebook
Building got easy. Winning didn't.
AI can turn an idea into a working prototype in a weekend. But faster building doesn't tell you what the right solution is, where the opportunity actually sits, or how your product wins.
That's what this workshop is about.
In 2 hours, you'll map the terrain around your own idea, pressure-test the problem you're solving, & turn what you learn into a plan for what to build & how to win.
You'll work through the same product strategy frameworks I've used in industry, taught at universities including Brown University & Hunter College, & developed through the AI Founder Playbook.
We'll work through:
Competitive Terrain Map
Map the market around your idea: competitors, substitutes, existing behaviors & solutions. See where the market is clustered, what's missing, & where the opportunity may actually be.
Problem Pressure Test
Get underneath your solution & pressure-test the problem itself. Is it important enough? Who feels it most? What are they doing about it today?
Decision Value Stack
Use what you've learned to determine what the best solution actually needs to do - & which product, customer & positioning decisions create the most value.
Your Win Plan
Bring the pieces together: the problem to attack, the solution to pursue, what makes it valuable, & your strategy for winning in the terrain you're entering.
You'll leave with a first-pass Competitive Terrain Map + pressure-tested product strategy + plan to win for your own idea.
Bring something you're thinking about building.
A startup.
An AI product.
A new feature.
An internal tool.
Or the half-built thing sitting on your laptop that you're still not sure what to do with.
Don't spend another weekend just building faster. Figure out what deserves to be built - & how you're going to make it win.
Learn by doing.
Want the full 6 weeks or 1:1 product strategy + execution support for yourself or your team? aifounderplaybook.com
This event is part of #SFTechWeek-a week of events hosted by VCs & startups to bring together the tech ecosystem. Learn more at www.tech-week.com.
Who is this for?
For: Founders, C-suite leaders, engineers, PMs, & operators building an AI product, startup, internal tool, or Ops tool - for themselves or for their company. No coding required.
Not for: Vendor shopping, recruiters, or people who just want to party.
About the Hosts
Alisha Outridge is an AI product, technology & transformation executive & former CTO/CPO with 15+ years building & scaling products from early-stage ventures to platforms used by hundreds of millions.
At Meta, she led Search & People Data products serving 500M+ daily users & co-invented patented personalization technology. As CTO/CPO of TuneCore, she led a 240+ person product, engineering, data & design organization serving 400K+ creators, driving +25% revenue & +30% engagement. She was also CPO of FlyBy, acquired by Apple, where the technology contributed to ARKit.
Today, she leads Byte & Chord & founded the AI Founder Playbook, where 230+ professionals have been trained to turn AI ideas into products, workflows & businesses. She also teaches at Brown University & Hunter College CUNY & has worked with organizations including the U.S. Department of Education on AI-enabled product & operating transformation. More about her at alishaoutridge.com
Funding Breakthrough Lab is a 501(c)(3) nonprofit pre-accelerator with a mission of creating a supportive community (25,000+ subscribers) to build a better tomorrow. We support founder success not just startup success by ensuring founders have access to education, networks, & resources to unlock their potential.
Apply for the next cohort here https://fundingbreakthroughlab.org.
Subscribe to our events here https://luma.com/fbl
Thank you to our amazing sponsors:
Space Sponsored by Kranz Consulting
Kranz Consulting helps founders & investors navigate the complexities of building & scaling high-growth businesses with confidence. With 30 years of experience & 300+ consultants nationwide, Kranz delivers trusted expertise in fractional accounting, CFO advisory, technical accounting, & strategic finance, giving you the financial foundation & seasoned guidance you need to compete & win.
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