Customer journey mapping is visual storytelling of the process that a customer goes through to accomplish objectives & goals. Their value is in creating a shared understanding among stakeholders, & they are useful for addressing customer needs & pain points. But what exactly are journey maps, how do you create them & what is the best way to use them?

Let's get together to discuss how one can create journey maps that generate real value for their customers!

** Tickets are $7.00 USD (includes a Meetup.com transaction fee).

** No refunds.

** Food & refreshments will be provided.

Who should attend:

- Product designers that want to understand the context of their customers.

- Product designers that want to get a clear picture of where users come from & what they are trying to achieve within a certain product or service.

- Content writers that want to understand what questions users have & how they feel as they use a product or service.

- Product managers that want to understand the overall customer experience within a product or service, so they can identify opportunities to make the experience even better.

What will we discuss:

- What is customer journey mapping?

- Why customer journey mapping is essential.

- How to research your customer journey map.

- How to generate a customer journey map.

- How to use your customer journey map.

- Examples of customer journey maps.

Meet Gerard Dolan:

https://www.linkedin.com/in/gerarddolan

Our special guest is Gerard Dolan, Customer Experience & Product Design Consultant based in Toronto, Canada. Gerard has worked in several industries including; Financial Services, Banking, Fintech, Energy, Automotive, Loyalty Programs, Healthcare, Telecommunications, Retail, & Non-Profit Organizations.

Gerards past clients include national & global organizations, such as Investors Group, IGM Financial, Protage3, RBC, MasterCard, Citibank Global, TransCanada, NB Power, Suncor Energy, GM Canada, & BayerCrop Science Canada. Gerard is also an active voice in the UX global community, engaging in conversations on his podcast, uxDiscoverySession.com.

About Our Sponsor

With 650,000 active clients touching more than 54 million workers globally, ADP is positioned to be the operating system for HR. ADP handles core HCM needs & builds tools for their clients to pursue innovation in a way that has never been experienced in HCM technology. The Lifion team is driving these innovations & theyre hiring! Visit them at www.lifion.com to explore current job opportunities.