Sign up for our awesome San Francisco Bay Area Tech Events weekly email newsletter.     EVENT DETAILS Opticon is the premier digital experience optimization conference, where teams learn to accelerate performance & push the boundaries of experimentation & personalization. Learn from the world's top experimentation teams Join digital leaders & disruptors to learn how to scale your experimentation program, quantify your ROI, & get the most out of Optimizely with 20+ sessions across 3 tracks. Agenda Walk away with best practices, frameworks, & techniques to create winning experiences & accelerate innovation. Explore 20+ sessions across 3 tracks, keynotes, & more. Culture & Growth Expand your testing program's impact beyond team function & across business units & new channels. Strategy & Process Learn how industry leaders use experimentation to outperform in today's ever-changing digital climate. Platform & Technology Innovate faster by creating a best-in-class technology stack & transforming your product development