TOPIC: CPO Gainsight PX on Product-Led Growth|
The new market dynamics in the subscription business has brought with it new product expectations. The journey to reaching product market fit is one of the most challenging & exciting journeys for entrepreneurs & product leaders. In this session, Mickey Alon, CPO Gainsight PX, will share his lessons learned from building innovative product-led SaaS solutions that leverage the product to drive scale into the business. This session will cover product strategy & marketing growth hacking tactics.
About the Speaker: Mickey Alon is a serial entrepreneur. Hes also the Co-Author of Mastering Product Experience in SaaS as well as the CPO & Co-Founder of Aptrinsic (Gainsight PX) a leading Product-growth platform. He previously served as the GVP at Marketo leading the global engineering team. He was also the CEO & Co-Founder of Insightera, a real-time targeting & personalization platform powered by machine learning which was acquired by Marketo.
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