When Branch Metrics, a mobile analytics & deep linking platform for developers, grew from zero to billions of daily transactions their engineering team had a major storage challenge that was far beyond their expectations. They quickly needed a cost effective, horizontally scalable, & low operational maintenance way to solve these massive database challenges - without compromising quality of service & availability to their customers.

Engineering Director Ian Chan & Platform Engineer Ryan Churaman of Branch Metrics will share how they leveraged DynamoDB & DAX to achieve massive scalability on a tight budget & with a very lean engineering team. They'll share insights into their technical architecture before & now, the criteria & methods used to evaluate & implement the right technology for their storage challenges, & discuss measures startups can take early-on to help mitigate scalability challenges when their customer-base grows.

Ian & Ryan will also answer best practice questions related to mobile deep linking & their startup journey as an engineer.

Drinks, food, & networking to follow.

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