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EVENT DETAILS |
Social Media has empowered consumers with unprecedented ability to co-create a brand's narrative. In effect, it's turned consumers into Storymakers. But how can you ensure that the story consumers tell about your brand is a positive one?
Please join us for a presentation by Bruce Henderson, Global Chief Creative Officer for Jack Morton Worldwide, on Storymaking & Brand Experience. He'll discuss how positive brand experiences can shape the stories people tell about brands.
You'll learn the importance of insight-driven experiences, as well as five vital principles that can help turn brand experiences into positive ones:
1. Be Useful
2. Be Human
3. Invite Participation
4. Be Shareable
5. Build Community
Moderated by:
Bruce Henderson, Global Chief Creative Officer for Jack Morton Worldwide
Featuring:
Katja Lindemann, Brand Events Manager for Audible.com
Food & beverages will be served.
Please Note: we will not be processing at the door registrations.
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