Are you a brand aiming to make your content marketing efforts more effective? Or a publisher hoping to increase the impact of native advertising on your site?

Bring your ideas & learn how to transform your content concept into a strong story that will attract your audience & hold their attention.

In addition to storytelling strategy, well explore the technology built to power brand storytelling experiences at The New York Times.

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Schedule:
8:30-9am - Networking with coffee & breakfast
9-9:45am - Speaker session with Q&A
9:45-10am - Networking

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Speaker Bios

Lauren Reddy is the Director of Audience Development & Insights within the Advertising team at The New York Times where she leads content distribution, measurement, performance, & social strategy for T Brand Studio. Reddy instructed a digital class for The School of The New York Times on Attracting, Engaging & Measuring Digital Audiences for Branded Content. Prior to joining The Times, she worked across editorial, marketing, & advertising teams at Time Out & The Huffington Post, focusing on content strategy, social media, & analytics. She is a graduate of Claremont McKenna College in Claremont, California. // Twitter: @MissReddy // Instagram: @LaurenNReddy

Prima Prasertrat is Director, Technology for Ad Innovation at The New York Times. She leads a team of engineers focused on creating tools for advertiser storytelling. Prima is passionate about diversity in technology & adding new voices to problem solving. Previously, she was a developer in the experiential agency world, bringing digital installations to life. Prima is a graduate of the University of Maryland & Boston University.