HelloFresh is seeking a Senior Manager, Social Media & Content, to lead the Organic Social team, establishing best-in-class social & content strategies, piloting & creating exciting new content concepts on existing & emerging platforms, & overseeing community management for HelloFreshs growing brand portfolio. The Organic Social team serves content to an audience of over 5MM consumers on owned social channels alone.

This position will work within the Marketing organization to maintain industry-leading levels of brand awareness, brand affinity, reputation, retention & growth.

You will...

• Own organic strategy (primarily on Reddit, Meta, TikTok, & Youtube) & business outcomes for HelloFresh, Green Chef, EveryPlate, & Factor_ brands.
• Use data & constant experimentation to optimize & report on performance across all platforms.
• Lead creative execution for major brand campaigns, partnering with internal & external partners to deliver innovative & disruptive social-first content.
• Partner with Brand & Growth Marketing teams to ideate & deliver on social aspects of campaign briefs.
• Monitor & engage in conversations about HelloFresh & its brands across social platforms, forums (e.g., Reddit), & review sites (e.g., Trustpilot), ensuring timely, authentic, & brand-aligned responses.
• Proactively identify community sentiment, emerging trends, & customer pain points by leveraging social listening tools & direct interactions.
• Build & nurture relationships with online communities, advocates, & influencers to strengthen brand trust & loyalty.
• Develop playbooks for community engagement, including tone of voice, escalation protocols, & content strategies tailored to community-driven platforms.
• Work cross-functionally with Customer Experience & Support teams, SEO, & Communications/PR to ensure alignment on community engagement, reputation management, & content opportunities.

You are...

• Innovative - You know what best-in-class social looks like for brands, & youre eager to bring your learnings & ideas to HelloFresh
• Up on the latest trends - You know whats trending, & how to create content around trends thats relevant & stands out in a crowded social media landscape.
• Data-driven - Always prepared to defend or bolster your work with relevant data
• Articulate - Your writing & presentation skills are on point, & youre comfortable interfacing with senior leadership
• Collaborative - You enjoy working cross-functionally
• Self-motivated - with support from your manager, you largely find your own path to achieve aggressive KPIs
• Detail oriented - There are potentially millions of eyes on your work each day, so it must be pitch perfect

At a minimum, you have...

• 5+ years of social media experience, preferably at a large D2C brand or agency working directly on a large D2C brand.
• Proven experience developing innovative social media strategy (content & campaigns) at previous brands.
• Experience managing influencer campaigns, or working with influencers directly.
• Expertise with a wide range of social platforms & forums, including Reddit, Instagram, TikTok, Facebook, YouTube, Pinterest, & Twitter.
• Hands-on experience capturing & creating culturally relevant content (Memes, GIFs, phone-captured video content).
• Experience with paid marketing channels & running Paid Social campaigns, like Paid Social, SEM, Display, CRM
• Experience with data storytelling, social listening, & brand performance tracking.
• Experience working with an in-house creative team (briefing, art-direction, asset management, etc)
• Experience with social media publishing tools (Sprout Social, Hubspot etc.) & social listening tools (Talkwalker, BrandWatch, Synthesio, etc.)

Youll get

• Competitive salary, 401k with company match that vests immediately upon participation, & company equity plan based on role
• Generous PTO, including sabbatical, & parental leave of up to 16 weeks
• Comprehensive health & wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, & Factor_)   
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, & LGBTQ+
• Inclusive, collaborative, & dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.