Job Description 

HelloFresh is seeking an entrepreneurial, strategic, & analytical Creative Strategy Manager to join our Performance & Innovation Team at our Brooklyn, NY studio. This role reports to the Director of Performance Creative Strategy & will partner closely with the Brand Creative team & Growth Marketing teams. 

Our Performance Innovation team is an entrepreneurial creative studio focused on delivering a high output of creative assets for our growth partners. You will need to love working in a fast paced environment & enjoy finding creative solutions to drive performance across paid digital channels including Meta, TikTok, YouTube, Google etc. 

You will be responsible for working collaboratively with the growth team & the creative performance innovation team to build end-to-end strategy, testing, & creative management to drive results. The ideal candidate will be ready to react to growth briefs by applying data-driven insights & creative solutions for channels, collaborate with the creative team on static + video concepts, ensure brand guidelines are adhered to throughout creative production. Youll be able to quickly react to data & guide the creative team on producing more conversion driving assets. 

You will

• Partner with Growth teams & GM teams to build strategic creative briefs that drive conversions on paid channels
• Bring learnings & insights to every project to ensure we are delivering best in class creative
• Identify key creative testing opportunities & brief in assets that align with testing goal
• Have a deep understanding of what performs & what does not, & an ongoing push to unlock new growth via paid channels in partnership with product marketing & growth marketing.
• Collaborate closely with the creative team to develop high-quality, compelling content that drives user engagement, conversion, & measurable results
• Monitor & analyze the performance of Performance & Innovation assets, using data-driven to identify areas for optimization & improvement
• Share performance insights & next steps regularly with marketing leadership & creative partners
• Strong collaboration skills with experience working across various functions (e.g., marketing, product, engineering, data) to drive incremental performance across channels
• Stay informed about industry trends, platform updates, & emerging technologies to incorporate innovative techniques that enhance campaign performance

You are

• Someone with a contagious can-do attitude that thrives in fast-paced environments
• Passionate about owning projects from start to finish
• Comfortable leading through ambiguity & digging into the details to solve
• Exceptional with communication skills, both written & verbal
• Fluent in paid social media channels & growth marketing

You have...

• Bachelor's degree in Advertising, Business, Marketing, Communications, or equivalent required
• 5-7 years of creative strategy / marketing experience ideally at a start-up; specifically, on a team that handles high volume of output, & drives results for a fast growing business
• Experience writing creative briefs & providing thoughtful feedback for marketing assets
• Excellent interpersonal, verbal & written communication skills
• Experience in planning & executing marketing campaigns from start to finish

Youll get 

• Competitive salary, 401k with company match that vests immediately upon participation, & company equity plan based on role
• Generous PTO, including sabbatical, & parental leave of up to 16 weeks
• Comprehensive health & wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education
• Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, & Factor_)   
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, & LGBTQ+
• Inclusive, collaborative, & dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.