Hi, we're Oscar. We're hiring a Senior Specialist, Marketing to join our Marketing team.

Oscar is the first health insurance company built around a full stack technology platform & a focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselvesone that behaves like a doctor in the family.

About the role

As a Senior Specialist, Marketing you will help create engagement & retention strategies for our key audiences, both B2B & D2C. You will work with various cross-functional partners to support the development & execution of marketing campaigns to drive engagement & outcomes that support a variety of key initiatives. You will help with campaign execution & program management & reporting, which will include brief development, segment definition, copywriting, workflow development, & reporting & analytics.

You will report to a Director, Marketing. 

Work Location:

Oscar is a blended work culture where everyone, regardless of work type or location, feels connected to their teammates, our culture & our mission.

This is a hybrid position in our New York City office (in Hudson Square) & you will be expected to come into the office at least two days each week. #LI-Hybrid

Pay Transparency:

The base pay for this role is: $76,800 - $100,800 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program & annual performance bonuses.

Responsibilities

• With support from the leader, contributes to helping define campaign objectives & how they will align with business goals based on understanding of company metrics & marketing acumen.
• Support creation of marketing & communication tactics by thinking through segmentation & value propositions, writing copy, designing channel communications, & ensuring the campaign timeline remains on track.
• Manage the creation of tactical campaigns that support both consumer experiences that influence workstreams across porters & experiences.  
• Think through campaign testing & A/B testing strategies that optimize campaigns over time.
• Analyze campaign results, pulling out insights to share with cross-functional teams.
• Act as a subject matter expert in the marketing organization & in your area, understanding membership,  core Oscar products, provider experience, & what tactics move key metrics, as well as, understanding the holistic experience, metrics, & tactics utilized to reach our audiences. 
• Compliance with all applicable laws & regulations. 
• Other duties as assigned.

Qualifications

• Bachelors degree or 4+ years commensurate experience.
• 2+ years of experience engaging consumers & driving digital engagement.
• 1+ years experience working closely with cross functional teams (ie brand strategy, creative teams, marketing strategy,  and/or CRM teams).
• 1+ years experience using data to inform decision making. 
• 1+ years experience managing partners & projects cross functionally within tight timelines.

Bonus Points

• 1+ years experience with measurement & analytics & overseeing campaign tests/set up.
• Native/Bi-lingual Spanish-speaker - ability to write copy in Spanish fluently.
• 4 year degree in marketing, business, economics or finance.