Who we are 

DoubleVerify is a leading software platform for digital media measurement, data & analytics. DVs mission is to be the definitive source of transparency & data-driven insights into the quality & effectiveness of digital advertising for the worlds largest brands, publishers & digital ad platforms. DVs technology platform provides advertisers with consistent & unbiased data & analytics that can be used to optimize the quality & return on their digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry. Learn more at www.doubleverify.com.

What you'll do

Marketing Automation & Technology

• Manage DVs marketing technology stack including Marketo, Salesforce, Google Analytics, HubSpot, Splash, etc.
• Execute & optimize email campaigns, nurture journeys, & lead generation programs across Marketo, HubSpot, & Salesforce
• Build email templates & landing pages in HubSpot & Marketo; conduct A/B testing to continuously improve engagement & conversions
• Manage marketing technology stack configuration, integration of different technologies, & platform migrations
• Implement & optimize forms, workflows, & automations for website & events

Operations & Lead Management

• Serve as the Marketing team lead for marketing journeys
• Partner with sales operations & commercial teams on target account identification, lead scoring, routing, & handoff processes to drive high-value opportunities
• Support integrations between marketing automation & CRM platforms, ensuring proper lead routing & data flow
• Develop & maintain ABM operational strategy & automation infrastructure & account-based nurture campaigns, together with the solutions marketing team
• Create operations documentation & assess new technologies to improve personalization, efficiency & ROI
• Integrate AI into relevant processes that can be automated

Data Governance & Analytics

• Manage marketing performance reporting & provide data-driven program & channel optimization recommendations
• Execute database cleanup plans & improve audience segmentation
• Ensure compliance with data consent, DVs data privacy policies & email opt-in requirements
• Ensure data integrity across all digital channels; own team-wide tracking & data management (e.g., UTM codes, GA4 data, etc.)

Team Leadership

• Manage & develop a small team of marketing operations team members

Who You Are

• 2+ years working in Marketo; 6+ years in Marketing Automation Platforms (HubSpot, Pardot, Eloqua, Marketo, MailChimp)
• Strong experience with ABM & inbound lead strategies, Salesforce integrations, & CRM platforms such as Salesforce
• Experience with Monday.com/Asana or similar project management platform
• Analytical mindset with excellent communication skills, especially explaining technical concepts to non-technical audiences
• Experience managing marketing operations professionals (including people & project management)

Preferred qualifications:

• Ability to code emails in HTML & CSS
• Marketo, HubSpot and/or other MAP certification
• B2B experience preferred; martech/ad tech background a big plus

The successful candidates starting salary will be determined based on a number of non-discriminating factors, including qualifications for the role, level, skills, experience, location, & balancing internal equity relative to peers at DV. The estimated salary range for this role based on the qualifications set forth in the job description is between $106,000 to $201,000. This role will also be eligible for bonus/commission (as applicable), equity, & benefits. The range above is for the expectations as laid out in the job description; however, we are often open to a wide variety of profiles, & recognize that the person we hire may be more or less experienced than this job description as posted.

Not-so-fun fact: Research shows that while men apply to jobs when they meet an average of 60% of job criteria, women & other marginalized groups tend to only apply when they check every box. So if you think you have what it takes but youre not sure that you check every box, apply anyway!