Green Chef is the #1 Meal Kit for Eating Clean! To support its exciting growth trajectory, were looking for a Growth Marketing Manager to drive revenue growth through strategy, planning & execution on existing & emerging channels ranging from Podcast & Influencer to Gift Cards & Next-gen opps. In addition to direct channel management, this role will support total budget steering & media mix optimization for Green Chefcontinuously auditing the business & market to identify opportunities to improve customer acquisition & retention. 

The role reports to the Marketing Director of Green Chef & involves close collaboration with the broader Marketing organization, Finance, Analytics, Brand Creative & Product Marketing. Your efforts will directly impact customer acquisition, brand visibility, & long-term customer profitability for HelloFreshs most premium meal kit offering, proven to help you build healthy habits. 

You will

• Lead strategy & execution across select growth channels that aim to drive reach & optimize for quality conversions e.g. Influencer, Audio, TV, Gift Cards, emerging channels 
• Manage external partners & internal collaborators to deliver high-impact campaigns from concept through execution & optimization
• Develop, brief, & review creative assets & messaging in partnership with the Product Marketing Manager, ensuring alignment with brand & performance goals
• With Strategy & Operations + Channel Leads, manage day-to-day steering of total marketing mix to hit KPI targets 
• Monitor campaign performance across initiatives, using data & insights to guide optimizations & inform strategic decisions
• Identify & explore new marketing opportunities that align with business goals, serving as a generalist marketer & agile problem-solver
• Regularly audit & identify opportunities within customer retention 
• Stay informed on industry trends, competitor strategies, new growth tactics & Gen-AI opportunities to fuel innovation & differentiation

You are

• 45 years of experience in growth, digital, or performance marketing, preferably at a high-growth consumer brand or agency with a focus on D2C/eCommerce/subscription models
• Demonstrated success managing paid marketing channels & campaigns, with measurable results tied to CAC, ROI or LTV
• Strong analytical mindset; skilled in Excel/Sheets & comfortable working with dashboards; SQL experience is a plus. You use data to drive decisionstracking metrics like CAC, CVR, CLV, & retention to continuously improve campaign performance.
• Highly organized with strong project management & communication skills; adept at managing multiple priorities & cross-functional teams
• Creative Problem-Solver: You are resourceful, think outside the box & turn challenges into opportunities & inspiring others to do the same
• Customer-Obsessed: You deeply understand customer needs & turn insights into impactful marketing strategies that drive satisfaction & growth.
• Collaborative: You thrive in a cross-functional environment, cultivating collaborative partnerships at all levels & departments to drive alignment & execution.
• Strategic & Insightful: You develop high-level strategies, guide execution, & solve complex problems with clear logic & contingency planning.
• Results-oriented: You focus on outcomes & are committed to driving meaningful improvements in both acquisition & retention
• Adaptable: You thrive in fast-paced environments & stay flexible in the face of changing priorities, consistently delivering under pressure. 

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.