RAPP New York is looking for a Senior Copywriter to join our award-winning Creative team.
WHO WE ARE:
We are RAPP world leaders in activating growth with precision & empathy at scale.
As a global, next-generation precision marketing agency we leverage data, creativity, technology, & empathy to foster client growth. We champion individuality in the marketing solutions we create, & in our workplace. We fight for solutions that adapt to the individuals needs, beliefs, behaviors, & aspirations.
We foster an inclusive workplace that values diversity & emphasizes personal well-being.
HOW WE DO IT:
At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content & connected decisioning.
Our data analysts identify who that person is, our strategists understand what they want, & our award-winning technologists & creatives know how to deliver it ensuring were able to activate authentic customer connections for our clients.
Part of Omnicoms Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, & data & marketing scientists across 15+ global markets.
YOUR ROLE:
Rapp is seeking a Senior Copywriter for our healthcare team. You are a strong conceptual thinker who knows how to bring a story to life across digital channels & patient journeys. Youre comfortable pushing the boundaries of creative excellence while navigating legal & medical compliance. You are passionate about health, wellness, & improving the patient experience. You are enthusiastic about taking ownership of an account while remaining flexible & ready to lend your copywriting expertise to various projects & accounts as needed.
YOUR RESPONSIBILITIES:
- Write direct-to-consumer healthcare & pharma copy
- Work collaboratively with other creatives & cross-disciplinary teams in a fast-paced environment
- Leverage detailed, data-informed audience insights to craft personalized patient experiences
- Ideate & execute creative concepts across various digital channels
- Constantly strive for newer, better, more innovative solutions
- Manage workflow efficiently & meet expected deadlines
- Embrace & express the brand voice for multiple accounts
- Source appropriate references to support key content claims
- Annotate tactics to substantiate claims using approved citation style
- Work with a variety of formats & materials to bring concepts to life
- Present work with a clear rationale of how it addresses the challenge
- Stay current with changes in technology & demonstrate technical competence
REQUIRED SKILLS:
- 3+ years of healthcare or pharma copywriting; familiarity with MLR/MRO & VEEVA practices
- 5+ years experience in advertising/marketing environment
- Excellent writing skills & the ability to write in multiple voices & styles
- Proven expertise in crafting compelling content for digital marketing, with a focus on short-form tactics such as social media posts, online video ads (OLVs), & display banners.
- Strong conceptual ability
- Excellent presentation skills
- Healthcare/pharma copywriting experience
- Effectively & efficiently handle multiple projects without compromise to quality
- Bachelors Degree
- Must have a strong portfolio primarily of produced work
- Team-player with good communication & interpersonal skills
- Eager for mentorship & professional growth
Our Hybrid Work Model:
RAPP's current hybrid model is designed to enable in-person connections & collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.
RAPP provides a competitive salary & comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, & personal days & positive activism days, paid parental leave & disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $85,000 - $100,000. This range is specific to NYC & multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience & training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.
As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
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