We are looking for an accomplished marketing leader to continue to grow & guide our in-house Paid Social & Programmatic media teams to drive business impact, accelerate global expansion across Squarespaces suite of products.  

As the Director of Paid Social & Programmatic, you will lead a team of seasoned, strategic media experts to develop & execute both Brand & Direct Response campaigns across global markets, translating strategic priorities & opportunity briefs into media strategy recommendations, then optimizing while in flight to drive impact. Youll work with key media partners across creative, finance & marketing analytics to maximize the value of our investment & relationships, while ensuring that Squarespace continues to be on the cutting edge of media innovation, marketing measurement & consumer usage trends.

You know the advertising ecosystem deeply, youre a passionate & experienced developer of high-performing talent, & youre laser-focused on business outcomes, both long & short term. You are intellectually curious & can define whats next using data, consumer insights, & company priorities.

Youll report into the VP, Media & can work hybrid from our NYC Headquarters or remotely from an approved US State. 

Youll Get To

• Own the day-to-day media budget for the respective channels & be accountable for key performance indicators around CAC & ROAS
• Lead media plan development & execution across paid social, programmatic display & OLV
• Continually optimize within & across channels & markets to maximize media impact on near-term subscription & revenue return (Direct Response) & market-level brand goals (Brand); work with internal analytics teams to test & analyze key elements 
• Strengthen relationships with key & emerging advertising publishers & platforms to ensure Squarespace has access to best-in-class media capabilities; stay informed of industry trends, technological advancements & evolving consumer behaviors & proactively integrate these in a test-and-learn fashion
• Support Squarespaces international expansion goals by aligning media initiatives with market priorities, informing localized creative briefings, & establishing an effective flow of information between Digital Media & Go-to-Market teams
• Partner with our Marketing Analytics & Marketing Technology teams to define requirements, assess opportunities & prioritize initiatives
• Oversee & improve processes across a high-performing in-house team, including developing & refining a point of view on in-house vs. agency use cases as we expand our efforts into more global markets & provide support for additional Squarespace products
• Define & socialize our teams offering internally to improve cross-functional alignment & support a shared services approach

Who Were Looking For

• 12+ years of experience in performance marketing with proven impact on business outcomes; experience with SaaS or subscription brands preferred; experience with global programs preferred
• Comfort & experience planning & optimizing media channel investment & strategy in response to briefs spanning different funnel objectives (Brand, DR, etc), customer targets, & business contexts
• Demonstrated success using data to inform plans & optimize in-flight; fluency with both brand & DR measurement metrics & analytical approaches; familiarity with key marketing technology offerings & requirements
• A collaborative approach, with experience influencing cross-functional teams in a complex organization & a track record of building productive relationships with a broad range of internal partners
• Flexibility & comfort with ambiguity; able to define priorities & identify trade-offs when faced with overlapping needs
• Skilled presenter & communicator, ready to deliver insights & recommendations to a wide variety of audiences, including executive leadership
• Proven success leading & developing a high performing team; ideally, experience across both in-house & agency (or in-house agency) support models
• Listening, empathy & mentorship skills are a must; a considerate & thoughtful partner who prioritizes team success & creates a culture of creativity, collaboration & innovation

Benefits & Perks

• A choice between medical plans with an option for 100% covered premiums 
• Fertility & adoption benefits
• Access to supplemental insurance plans for additional coverage
• Headspace mindfulness app subscription
• Global Employee Assistance Program
• Retirement benefits with employer match
• Flexible paid time off
• 12 weeks paid parental leave & family care leave
• Pretax commuter benefit
• Education reimbursement
• Employee donation match to community organizations
• 7 Global Employee Resource Groups (ERGs)
• Dog-friendly workplace
• Free lunch & snacks
• Private rooftop
• Hack week twice per year

Cash Compensation Range: $203,500 - $327,750 USD 

The base salary for this position will vary based on job-related criteria including relevant skills, experience, & location, among other factors.

In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include overtime pay), Squarespace employees are eligible to be granted an option to purchase our common stock. Sales positions generally offer a competitive On Target Earnings (OTE) incentive structure in addition to base salary.

About Squarespace

Squarespace is a design-driven platform helping entrepreneurs build brands & businesses online. We empower millions of customers in more than 200 countries & territories with all the tools they need to create an online presence, build an audience, monetize, & scale their business. Our suite of products range from websites, domains, ecommerce, & marketing tools, as well as tools for scheduling with Acuity & creating & managing social media presence with Bio Sites & Unfold. Our team of more than 1,700 is headquartered in New York City, with offices in Dublin, Ireland, & Aveiro, Portugal. For more information about our company, visit https://www.squarespace.com/about/careers.

Our Commitment 

Today, more than a million people around the globe use Squarespace to share different perspectives & experiences with the world. Not only do we embrace & celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

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