Warby Parker is on the lookout for a data-driven Manager to oversee & grow our SEM, display, retargeting, & SEO programs. Reporting to the Director of Growth, the primary responsibility of this role is to optimize & expand our SEM program to drive customer acquisition online, offline, & across our mobile apps. Our ideal candidate is a highly experienced media buyer with a track record of efficiently scaling paid media programs. Sound a lot like you? Read on!

What youll do:

• Fully own the end-to-end management of Warby Parkers SEM program, from defining strategy to day-to-day optimization & reporting (a key function of this role will be scaling our SEM program while ensuring we are meeting performance & efficiency metrics like CAC & ROAS)
• Closely manage campaign budgets & spend pacing, including budget vs. actuals reporting
• Assist the Growth Director with performance forecasting & reporting on a weekly, monthly, & annual basis
• Stay up to date on industry trends & surface opportunities to test new products, ad formats, & emerging tools/technologies within paid channels
• Develop & implement long-term testing roadmaps, including planning, implementation, reporting, & recaps
• Manage our external vendor & partner with internal teams to implement SEO strategy, including site optimizations & expansion of on-site content strategy 
• Develop a long-term growth strategy for our display & retargeting programs & manage the day-to-day optimization of those programs

Who you are:

• Backed by 5+ years of hands-on experience managing direct-response SEM accounts (direct-to-consumer or ecommerce experience required; agency experience preferred)
• Equipped with experience managing scaled, complex SEM (both Search & Shopping) programs with annual spend >$20MM
• Skilled at managing, optimizing, & testing product feeds within PMAX & Shopping campaigns
• A self-starter with a high level of ownership over your workthis role requires the ability to operate independently, proactively problem solve, & always come to the table with a point of view
• An expert user of Google & Bing Ads, with deep expertise in strategic account/campaign setup & structure, optimization techniques, platform features, & bid strategy & management
• Highly analytical & comfortable working with large data sets. You should be able to efficiently distill insights from complex & sometimes conflicting data.
• Experienced using MMM or MTA models to understand channel performance; comfortable navigating the nuances of different measurement types & able to draw conclusions from ambiguous data
• Someone with knowledge of on-site & off-site SEO best practices, including an understanding of technical SEO
• Experienced in managing & scaling display & retargeting programs
• Not on the Office of Inspector Generals List of Excluded Individuals/Entities (LEIE)

Some benefits of working at Warby Parker for full-time employees:

• Health, vision, & dental insurance
• Life & AD&D Insurance
• Flexible vacation policy
• Paid Holidays
• Retirement savings plan with a company match
• Parental leave (non-birthing parents included)
• Short-term disability
• Employee Assistance Program (EAP)
• Bereavement Support
• Education Reimbursement
• Free eyewear
• And more (just ask!)