As a critical member of the Consumer Revenue department, youll manage our essential email communications to non-subscribers & subscribers of Vox & New York Magazine. You will be responsible for audience engagement, & driving conversions to subscriptions through email. This position reports to the VP, Lifecycle Marketing & will develop & execute on lifecycle strategies.

You will work closely with the Marketing, Design, Newsletter, Product/Dev, & Analytics teams to optimize email campaigns, analyze performance, increase understanding of audiences & manage the email calendar. Candidates should have experience in A/B testing, staging & deployment, & managing & refining automated campaigns.

WHAT YOULL DO

• Oversee the end-to-end management of our subscription email program, you will use audience insights & data to develop high impact email marketing campaigns to drive user acquisition, engagement, & subscriber retention.
• Support user retention journeys, including our renewal, billing, & transactional messaging moments. You will monitor the learnings of our campaigns that inform stronger tactics for retaining subscribers during their most vulnerable periods. 
• Support acquisition campaign moments such as editorial launches of new content packages, seasonal sales, & ongoing direct response efforts. 
• Partner with cross-functional teams to create compelling email content & designs that aligns with the brand & marketing objectives. Your email campaign plans will establish messaging, targeting, testing, & performance measurement needs.
• QA outgoing email campaigns for the proper image-to-text ratio, image-sizing, font-sizing, device-rendering, & segmentation.
• A/B test email content, designs, & subject lines to continually improve campaign performance & identify best practices.
• Monitor, track, & report on all marketing campaign performance (open rates, CTR, subscription conversions, opt out rates, etc.) You will provide analyses of email campaigns & recommendations for enhancing their effectiveness. 
• Maintain list health & integration with other vendors.
• Partner with Newsletter, Product, Analytics, & CX teams to gather & distill feedback on pain points, errors, & improvements to our journeys on a regular basis.

WHO YOU ARE

• 3+ years of experience managing manual & automated email campaigns, user segmentation, marketing calendars, & testing schedules.
• Bachelor degree preferred, preferably in marketing or related field.
• Proven experience using Sailthru (or another email service platform) & knowledge of email best practices, CAN-SPAM, GDPR, & CCPA.
• Strong understanding of email marketing best practices, including segmentation, personalization, automated drip sequences, triggered emails, & automation.
• Strong analytical skills (particularly with Excel / Google Sheets, Google Analytics) & the ability to leverage data for insights & action. 
• Exceptional written & verbal communication skills, & ease communicating across teams & different levels within a large organization
• Strong organizational & project management skills & detail oriented. 
• Ability to work, coordinate, & build relationships with multiple stakeholders
• Experience with design tools such as Adobe Creative Suite (Photoshop, Illustrator) and/or Canva is a plus.
• Basic knowledge of HTML/CSS specifically as it pertains to coding email templates is a plus. 

If you think you have what it takes, but don't meet every single point in our job posting, please apply with a cover letter to let us know how you believe you can bring your unique skills to the Vox Media team or get in touch! We would love to have a chat & see if you could be a great addition to our team. Weve hired chefs who became editors, DJs who became UX designers, & sommeliers who became writers. 

WHERE YOULL WORK

This job is located in New York City.

WHY VOX MEDIA?

WHAT WE OFFER

This is a permanent, full-time position. This job is benefits-eligible. We pride ourselves in providing comprehensive benefits to support all of our employees wherever they are in life. You can find more information about our benefits here.

OUR DEI+ COMMITMENT

Vox Media is committed to building an inclusive environment where everyone can show up as their authentic selves & create their best work. We recognize that great stories, platforms, products & services come from people with all manner of backgrounds & experiences. We recognize that our commitments require ongoing work & sustained attention, as well as adaptation to new insights & best practices. We keep our diversity data public for the sake of accountability, transparency & communication. Learn more about our values here, & our approach to corporate citizenship here. 

Vox Media is an Equal Opportunity Employer & qualified applicants will receive consideration without regard to race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law. Vox Media will also consider all qualified applicants with criminal histories in accordance with applicable Fair Chance laws. We are also committed to providing reasonable accommodations as part of the application process to candidates with disabilities. If you require a reasonable accommodation as part of the application process, please contact our People & Culture team (recruitment@voxmedia.com).

WHAT COMES NEXT

Our recruiting team will go through applications in a timely manner. Please note that our recruiting team will only contact you from @voxmedia.com email addresses, never via text message. Read more about how our recruiting team operates, & how to protect yourself from recruitment fraud, here.