Convene is an Equal Employment Opportunity Employer & we believe that diverse teams are the best teams. We live our values of GRIT (Genuine, Relentless, Integrity & Teamwork) & strive to create an inclusive & equitable workplace where everyone can be their true selves, where we all show up for each other. In line with our goal to be 1% better every day, we are committed to listening, learning, growing & improving. We welcome applicants from all backgrounds, experiences, abilities & perspectives to join us on this journey.

SVP, Brand Marketing | New York City

What Youll Do:

Convenes SVP of Brand Marketing will drive the development & execution of comprehensive marketing & brand strategies to enhance visibility, drive demand, & further position Convene as a leader in the meetings, events, & workday experience industry. This includes translating company strategy into a brand & marketing strategy, growing & managing the performance of your team, building & scaling a demand & lead generation machine to drive revenue across our entire product & brand portfolio, continuing to develop the group brand strategy & management of a multi-brand portfolio, and  partnering with other members of the executive leadership  team to execute on key strategic growth priorities.

Reporting directly to the CEO & serving as a member of  the executive team, you will deliver actionable insights & play a critical role in guiding our Brand strategy & delivering on those goals.

Key Responsibilities:

• Strategic Leadership: Develop & implement overarching marketing & brand strategies that align with our business objectives & resonate with diverse target audiences across multiple brands, products & regions.
• Brand Management: Oversee & nurture the growth of multiple brands within our portfolio, ensuring cohesive & impactful marketing approaches tailored to each brands unique identity & market positioning.
• Global Marketing Execution: Coordinate & execute marketing campaigns, adapting strategies to local markets while maintaining a unified global brand voice. Execute a rigorous demand generation process from Marketing with pipeline reports & other analytics that ensure healthy funnel growth, as well as speedy conversion & lower CAC.
• Partnerships & Brand Activations: Identify & execute on partnership opportunities to grow brand presence alongside values-aligned businesses that elevate & extend Convene (and sub brands) market presence, or thought leadership through barter agreements, & paid content.
• Client Engagement & Loyalty: Develop & implement initiatives to drive client engagement & loyalty. This includes co-developing a Convene loyalty program, maintaining the client advisory board, & conceiving innovative strategies to foster loyalty & engagement within Convene's client base.
• Product Marketing: Collaborate with product teams to create compelling messaging & positioning for our various product offerings, driving awareness, engagement, & adoption. Contribute input to product positioning, packaging & lead pricing informed by market intelligence & strategic insight.
• Comms & PR: Lead the PR & Comms team creating consistency across our brand, marketing, communications & PR messaging, ensuring strategic business objectives are met as well as effectively managing crisis response communications & gaining media traction with core brand messages.
• Team Leadership: Build, mentor, & lead a high-performing marketing team, fostering a culture of creativity, collaboration, & results-driven performance. Manage cross-functional projects & drive strategic initiatives, ensuring alignment with broader business goals.
• Data-Driven Decision Making: Utilize market research, analytics, & performance metrics to guide strategy, optimize campaigns, & measure ROI. Track competitive marketplace, industry & individual customer trends to drive the growth strategy & execution.
• Stakeholder Collaboration: Work closely with cross-functional teams, including Sales, Product, & Operations, to ensure marketing initiatives support broader business goals & deliver a seamless customer experience.
• Innovation & Trends: Stay abreast of industry trends & emerging marketing technologies to drive innovation & maintain a competitive edge.
• Financial Acumen: responsible for management of the marketing budget to optimize revenue outcomes & support the global marketing teams efforts

Qualifications:

• Experience: Extensive marketing experience with a proven track record in managing multiple brands, along with a strong background in developing & executing successful marketing strategies for diverse product offerings.
• Leadership: Demonstrated ability to lead & inspire a team, manage cross-functional projects, & drive strategic initiatives. Record of success collaborating cross-functionally & using influence to build demand for a category-creating offering to the market
• Analytical Skills: Strong analytical capabilities with experience in leveraging data to inform strategy & decision-making.
• Communication: Exceptional communication & presentation skills, with the ability to articulate complex ideas clearly & persuasively.
• Brand Aesthetic: A strong visual ability & brand sensibility to effectively partner with internal & external stakeholders on the creation of on-brand collateral, messaging & activations.

Personal Characteristics

• Youre strategic & execution-obsessed. You can see around corners & your growth vision transcends what exists today & will exist in the next 2-3 years.
• Youre a seasoned leader with growth company DNA. You can lead an army, or be an army of one, depending on company needs.
• Youre an analytical thinker; someone who thrives in the use of data to drive business.
• You will be an honest & trustworthy partner; a respected member of the organization who leads by example, & who people enjoy working with. You inspire.

Compensation:

The above job definition information has been designed to indicate the general nature & level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, & qualifications required of employees assigned to this job. Job duties & responsibilities are subject to change based on changing business needs & conditions.

Base Salary:

Salary Min: $200,000 Salary Max: $225,000

This role is also eligible for Convene's annual incentive performance bonus plan.

This information reflects the anticipated base salary range for this position based on current national data. Minimums & maximums may vary based on location. Individual pay is based on skills, experience & other relevant factors. 

Who We Are:

Convene is a global hospitality company that manages a growing portfolio of lifestyle brands focused on revolutionizing the way people meet, work, & gather. It creates hospitality-driven experiences & uniquely designed destinations across its various brands with the singular mission of fostering human-to-human connection.The Convene portfolio comprises Convene, etc.venues by Convene, & Convene Signature, offering clients multiple products including event venues, meeting rooms, flexible office spaces, & building amenity centers. With hospitality at its core, each brand & product offers on-site culinary, in-room A/V, production services, & dedicated hospitality staffing resources.As the largest single provider of dedicated meeting & event venues in the U.S. & UK, & with a growing footprint of flexible office space, the Convene portfolio has a network of nearly 40 locations across nine global cities.
Learn more at https://convene.com/.

Were Here For You: 

At Convene, youll receive:

Health & Wellness

• Excellent health coverage for you & your family starting day one
• 24/7 virtual care through Centivo Care
• Employee Assistance Program: emotional well-being & support for everyday life
• Fertility & family planning through Kindbody

Time Off & Work-Life Balance

• Generous paid time off plus time off for your birthday
• A Holiday closure each year to allow all employees to unplug & recharge
• Paid time off for new parents: maternity, paternity, adoption

Financial Support & Benefits

• 401K plan with company matching
• Financial support for education: for attending conferences, taking courses, or gaining certifications

Professional Development & Recognition

• Continuous professional & personal development support
• Employee recognition & reward programs to mark achievements & milestones

Community & Impact

• Opportunities to volunteer, donate, & participate in community give-back initiatives
• The opportunity to have a significant impact on your team & the business in the work that you do

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