ABOUT Napkyn

Napkyn is a fully accredited Google Marketing Platform (GMP) sales partner. We help brands build stronger digital connections with consumers through nimble & strategic engagement models, providing advertising & data strategy, training, technology design & hands-on campaign management.

As a Kepler Group company, Napkyn draws from Kepler's strategic, technology-and data-driven marketing expertise to provide world-class Google marketing support.

The Napkyn team is guided by Keplers values:

• Kepler prides itself on being a great place to work.  In fact, were proud to share that AdAge just recognized Kepler as the #7 Best Place to Work, validating our investment in our team & our clients.
• We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, & how we're responding to challenges we face. 
• We're growing. For you, that means unparalleled growth opportunities & a role in shaping the direction of the company. 
• We're fun, authentic, empathetic, & ever-in-motion. You'll work with & learn from the smartest people in the industry & have a blast doing it. 
• We're human. You'll have an option to join Employee Resource Groups, DEI initiatives, & altruism efforts to bring positive societal impact.

Napkyn Summary: 

We believe in a world where data stimulates growth, creativity & inspiration. A world where people & technology work in concert to create new outcomes, new opportunities, & new customer connections.

We believe that data, harnessed properly, can spark powerful consumer insights, business transformation & marketing innovation.

We are a full stack Google partner with a 14 year track record of delivering solutions to leading brands across multiple industries. 

Why You Will Love This Role: 

You are excited about helping brands leverage data as a superpower. 

You will work alongside a diverse team of strategists, engineers, data scientists, & marketing execution experts who help our customers activate & apply their data superpowers at speed & scale to:

• Understand, communicate & connect deeply with their customers needs & desires 
• See around corners to identify threats & opportunities 
• Adapt & innovate at the speed of light 
• Leap over their competition from a single data-driven insight 

THE TEAM

Napkyns programmatic leaders live within the Media Solutions team, driving expertise of the Google Marketing Platform media buying products: Display & Video 360, Campaign Manager, Search Ads 360, & more.

The Media Solutions team is made up of forward-thinking media traders, with ad platform optimization expertise across biddable media channels (including programmatic DSP media: audio, DOOH, native, display, social, SEM, video/Advanced TV, etc) & a keen sense of macro marketing, data policy, & technology trends. 

This team is not simply a trading desk - you will be a strategic biddable media expert, who will be client-facing, partner-facing, & seen as an internal expert for brainstorming future-proof ad tech solutions that drive client value & solve/automate internal workflow challenges. External training for clients will reinforce best practices covering set up, execution, reporting & optimization.  

THE DETAILS

As a Media Solutions Senior Analyst, you will refine your programmatic craft across the Google Marketing Platform (e.g. DV360, SA360, CM360), unlocking value across channels (Advanced TV/CTV, Audio, Video/YouTube, Display/Native, SEM) & the ad tech ecosystem of SSPs, CDPs, DMPs, ad verification partners, & more. 

Aside from an advancement in technical skills, this role will offer a unique entrepreneurial opportunity to support a business from the ground up, developing processes, growing the team, etc.  Youll be very independent & given the opportunity to take on challenges that you feel are mission critical for the business to scale effectively.

THE ROLE

• As a Media Solutions Senior Analyst youll support the overall team on a day to day basis 
• You will serve as primary client point of contact for clients & as support point for other clients when needed
• Leading 1-2 clients as a lead, supporting your team members across 4-8 clients
• Responsible for understanding clients business issues & goals & successful delivery of marketing/media services.
• Becoming the trusted go to person for clients
• Supporting Google marketing Platform (CM/DV/SA) trainings for clients
• Helping senior team leads to identify client upsell opportunities across Media & Data Solutions, working closely with Data Solutions counterparts when necessary
• You will support project management, & innovation within the team. Identifying process & pain points to automate & improve. As well as new productization/revenue opportunities
• A combination of process documentation, process creation & innovation, Napkyn Magic product innovation
• Responsible for supporting Media Team with billing & technical troubleshooting

You Will Learn: Refine your programmatic/biddable media expertise while broadening your optimization expertise with Googles omni-channel media trading platforms & analytics tools, actively planning & launching campaigns across GMP.

• Google: Search Ads 360, Display & Video 360, Campaign Manager 360

Also, learning about other channels & platforms will help us determine the best fit for Google products within a marketing mix.

Note: you are not expected to have a deep expertise across all platforms & channels on day 1, but youre expected to have an eagerness & willingness to learn (and teach)!

You Will Guide & Teach: Provide training, input, & hands-on guidance around campaign design, innovation, testing frameworks, & data/measurement solutions

You Will Lead: Help us build a team!

You Will Collaborate: 

• Work with Napkyn peers to provide best-in-class Google support
• Codify & share best practices across the team
• Be a strategic partner to your clients & to Google counterparts (e.g., product development)

REQUIRED SKILLS AND EXPERIENCE:

• 1-3+ years of full-time digital optimization experience required (e.g. Programmatic/DSP media buying)
• Consider yourself knowledgeable of DV360, ideally have experience with buying PMPs, CTV, Youtube, & other advanced programmatic knowledge
• Strong knowledge of CM360
• Maintain an in-depth knowledge of digital marketing technologies & other Google Marketing Platform technologies (Google Analytics, Google Ads/Search Ads360) 
• Previous experience with executive relationship development 
• Understanding of high-level business strategy
• Ability to articulate technical capabilities in terms of business value
• Strong analytical skills, & comfort with MS Excel/Google Sheets, data analysis & internet technologies
• Bachelors degree or similar alternative, recognized & relevant certification(s)

CHARACTERISTICS NEEDED TO SUCCEED IN THIS ROLE: 

• Strong communication & presentation skills
• Proven creative problem-solving approach & strong analytical skills
• A valued team member, who upholds Napkyns values & professional integrity at all times
• Articulate & confident presenter
• Ability to effectively prioritize tasks
• Excellent business writing & communication skills
• Analytically minded
• Self-motivated with lots of energy
• Outgoing, positive thinker
• Flexible, versatile & proactive
• Open, honest & direct, is comfortable giving & receiving constructive feedback

Start Date: Position is open immediately

Reporting directly to: Jeff Giocondi, AVP Media Solutions

Allocation: 100%

Location: Hybrid - based in NYC

Napkyn  welcomes & encourages applications from people with disabilities.  Accommodations are available upon request for applicants in all aspects of the selection process. We are committed to diversity of background, thought & experience, & we work to create an environment in which all our employees thrive by bringing their authentic self to work.

Transparency is fundamental to Keplers & Napkyn's culture. Our compensation strategy is designed to attract, reward, & retain the talented employees that drive Keplers growth & success. We aim to offer competitive direct compensation & a rich indirect compensation program that demonstrates the value we place on our employees & their wellbeing.

Total Compensation:        

• Base Salary: $70,000 - $84,000
• Target Annualized Discretionary Bonus: 5% ($3,500 - $4,200)
• Target Total Cash: $73,500 - $88,200

Benefits:

• Healthcare/Dental/Vision
• Unlimited PTO
• 401k Contributions
• $125/mo Mobile Phone Stipend
• $50/mo Internet Stipend
• $200/yr Home Office Equipment Stipend
• $800/yr Annual Learning Stipend
• $1,500/yr Annual Education Stipend
• Parental Leave - 12 week primary caregiver / 4 week secondary caregiver leave
• Annual Work From Anywhere 4 weeks per year

Please note that, at this time & for this position, we cannot accommodate long term future sponsorship needs for US work authorization but can accommodate OPT STEM extensions. Please note in your application, if you fall under this category.

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