Lead the Next Era of Healthy Eating

At Factor, were not just feeding people were fueling lifestyles. As part of the global HelloFresh Group, weve revolutionized how the world eats, & Factor is the engine powering our fastest-growing segment. Already the #1 ready-to-eat brand for health-conscious consumers in North America, Factor is built on a simple but bold promise: healthy food can be craveable, convenient, & uncompromising.

Now, we're searching for a Chief Marketing Officer (CMO) to lead Factor into its next wave of brand & business growth. This is a rare opportunity for a visionary leader who thrives on turning ambition into action & ideas into iconic impact.

The Opportunity

As CMO, you'll own the full marketing mandate for Factor from brand evolution to growth experimentation, customer acquisition to product marketing. This is your chance to step into a category-defining brand with massive white space ahead & the backing of a high-performing, data-fluent organization. Your remit: rethink the playbook, redefine whats possible, & lead a marketing function that drives transformative growth.

You wont be maintaining momentum youll be creating it.

What Youll Own

Brand Leadership & Storytelling

• Define & evolve Factors brand strategy & narrative to emotionally connect with health-first consumers.
• Lead world-class, cross-channel campaigns that move markets not just metrics.
• Build a purpose-driven brand identity that scales across performance, owned, & experiential touchpoints.
  
  

Growth & Innovation Strategy

• Lead high-impact innovation sprints across creative, product, & digital to uncover new paths to scale.
• Pioneer bold initiatives in product-led growth, new verticals, & brand extensions.
• Own the roadmap for breakthrough partnerships (celebrity, influencer, institutional) that dramatically elevate awareness & cultural relevance.
  
  

Product Marketing Excellence

• Translate product truths into clear, compelling value propositions & claims.
• Partner with product, CX, & tech teams to shape user journeys that convert & retain.
• Drive go-to-market strategy for new products & experiences.
  
  

Strategic Leadership & Team Building

• Recruit, develop, & inspire a top-performing marketing organization across brand, growth, performance, & product marketing.
• Serve as a critical voice at the executive table aligning marketing to company-wide strategy & long-term vision.
• Champion customer-centricity, data-driven decision making, & operational excellence.

What You Bring

• Visionary Brand & Growth Leader with 10+ years in senior marketing roles, ideally in D2C, consumer subscription, or high-growth consumer brands.
• Proven Success Driving Scalable Growth through both brand & performance channels. Experience leading 8-figure+ growth strategies preferred.
• Product-Led Growth Expertise clear track record of building cross-functional product experiences that improve acquisition & retention.
• Executive Presence credibility & influence with C-suite & board-level stakeholders.
• Creative Strategist Meets Commercial Operator able to blend emotional brand-building with disciplined performance & data fluency.
• High-Velocity Decision Maker who thrives in fast-paced, test-and-learn cultures.
• Talent Magnet & People Leader experienced in hiring & scaling high-caliber teams.
• Customer-Obsessed grounded in deep consumer insight, empathy, & market intuition.

Why Factor? Why Now?

Factor is at a defining inflection point with massive market tailwinds in health, wellness, & convenience. Youll have the platform, investment, & team to execute your vision at scale, plus the entrepreneurial freedom to reimagine what healthy eating can mean for millions.

If youre a transformative marketing leader ready to write the next chapter of a breakout brand lets talk.

Youll get 

• Competitive salary, 401k with company match that vests immediately upon participation, & company equity plan based on role
• Generous PTO, including sabbatical, & parental leave of up to 16 weeks
• Comprehensive health & wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, & Factor_)   
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, & LGBTQ+
• Inclusive, collaborative, & dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.