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Project Overview:
We are seeking a creative, analytical, & results-driven YouTube Optimization Strategist & Thumbnail Designer to help elevate the performance & visibility of content on a discrete high-profile project featuring celebrity talent. This role involves strategic collaboration, performance analysis, content enhancement, & design implementation to drive higher engagement, reach, & discovery through video search optimization (vSEO). PLEASE NOTE: ONLY EXPERIENCED YOUTUBE STRATEGISTS AND THUMBNAIL DESIGNERS NEED APPLY.
Scope of Work
1. Strategy & Planning
- Collaborate with our team to refine guest booking goals & define target audiences.
- Establish clear success metrics to measure performance improvement across videos & channel-wide.
- Conduct a full analytics audit of the channel & key videos to assess current performance & areas of improvement.
2. Implementation
- Create & implement custom YouTube assets (e.g., thumbnails, titles, descriptions, tags) to support optimization strategy.
- Design & deliver 12 custom, high-conversion thumbnail templates tailored to the brand & audience.
- Craft optimized show titles & descriptions for each selected video to enhance discoverability.
- Apply general YouTube channel optimizations (e.g., playlists, homepage layout, tags, branding elements).
3. Wrap-Up & Reporting
- Compile a final wrap-up summary including:
- Performance insights
- Outcomes achieved
- Key audience learnings (with an emphasis on talent-specific trends & behavior)
- Present findings in a visual & strategic recap deck.
Work Samples Requested
Please include before-and-after examples from prior YouTube optimization projects that showcase your strategic & visual impact. Specifically:
- Thumbnail Redesigns
- Before: Original thumbnail
- After: Your custom version
- Metrics: Change in CTR (click-through rate), impressions, or views if available
- Title & Description Rewrites
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- Before: Original video title & description
- After: Optimized versions you developed
- Metrics: Engagement/view time increases or improved search ranking if known
- Channel Optimization Projects
- Overview of changes you made to a YouTube channel homepage, playlists, branding, or tags
- Results: Channel growth, increased subs, improved watch time, etc.
- Duration: Project-based (estimated 46 weeks, part time - 7-12 hours/week)
- Compensation: $5,500 flat project fee
To Apply: Please attach your portfolio or samples (with before-and-afters clearly labeled), & include in your cover letter your approach to YouTube strategy, & availability.
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