About BuzzFeed

BuzzFeed (Ticker: BZFD) is home to the best of the internet. Across food, news, pop culture, & commerce, our brands drive conversation & inspire what audiences watch, read, buy, & obsess over next. Born on the internet in 2006, BuzzFeed is committed to improving it: providing trusted, quality, brand-safe news & entertainment to hundreds of millions of people; making content on the internet more inclusive, empathetic, & creative; & inspiring our audience to live better lives. We'll continue to recruit the best founders & creators to join us in this mission, with more additions like HuffPost to come.

Business Area: Content
Job Category: Publishing

Hourly: $25.00- $28.00 an hour USD

Union Status: Non-Union 

BuzzFeed is committed to fair & equitable compensation practices. We reserve the ability to adjust the final compensation for this role based on the final candidate's experience, skillset, certifications, & geography.

The Role

BuzzFeed is looking for a full-time, freelance Social Media Strategist to help shape how our content is distributed across social platforms, drive engagement, & experiment with new storytelling formats. This person will not just post linksthey will repackage BuzzFeeds best content in smart, creative ways that resonate with online audiences. The ideal candidate has a deep understanding of internet culture, platform trends, & digital storytelling across Facebook, Instagram, & emerging platforms like Threads & TikTok. This is a three-month contract with an option to extend. The ideal candidate would be located in New York City & able to commute to our New York City office twice a week at minimum.

The role is strategic & hands-on, requiring someone who can write killer social copy, edit short-form video lightly, & design engaging visual posts (memes, carousels, graphics, etc.) using tools like Canva or Photoshop.

You Will

• Plan, package, & publish content across multiple BuzzFeed social media platforms, with a focus on engagement & brand storytelling.
• Repackage content for social-first formats, including memes, carousels, text-based images, & short-form videos (e.g., Instagram Reels or TikTok snippets).
• Write attention-grabbing captions & headlines that maximize engagement while maintaining BuzzFeeds signature voice.
• Identify viral trends & cultural moments that BuzzFeed should tap into & help shape how we participate in them.
• Monitor & engage with the BuzzFeed audience in comments & discussions to increase visibility & interaction.
• Analyze & optimize post performance, tracking both engagement metrics (shares, saves, comments) & referral traffic.

You Have

• Experience managing brand social media accounts (Facebook, Instagram, TikTok, Threads, etc.).
• A strong understanding of internet culture, memes, trends, & what makes people click/share.
• Copywriting skills that adapt to different tones & formats, from snappy tweets to engaging Instagram captions.
• Light design & video editing skills (Canva, Photoshop, CapCut, Premiere, or similar tools).
• An experimental mindsetyou love A/B testing different formats, headlines, & packaging styles.
• Proven ability to work fast & independently while staying creative & strategic.
• A sense of humor you have unhinged taste in memes

Bonus Points For:

• Experience running A/B tests for social engagement.
• Past experience in entertainment, lifestyle, or pop culture media.
• Experience using AI in your workflow.

To Apply:

• Whats the last post on social media that made you laugh out loud, & why? 
• Whats a recent viral trend that BuzzFeed should have jumped on?

Life at BuzzFeed

We celebrate inclusion & are committed to equal-opportunity employment. We are proud to be an equal-opportunity workplace. All qualified applicants will receive consideration for employment without regard to, & will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.

You can expect:

• A supportive, inclusive atmosphere on a team that values your contributions
• Opportunities for personal & professional growth through work experience, offerings from our in-house Learning @ BuzzFeed team, our Employee Resource Groups, & more