Were on the lookout for a creative, highly motivated, results-oriented Brand Manager to help drive & define the Warby Parker brand. In this role, youll use your strategic understanding & creative vision to enhance brand awareness & drive new customer growth. Youll be responsible for leading the strategic development, planning, & execution of both product expansions & high-priority marketing initiatives, including the growth of our insurance business. With each project, youll play a key role in Warby Parkers success in transforming the eyewear industry while also demonstrating that for-profit companies can do good in the world. Sound cool? Read on.
What youll do:
- Work with teams across the organization to drive the strategic development, planning, & execution of integrated marketing programs & campaigns in support of our ambitious growth objectives
- Lead projects & seasonal campaigns that create demand for our products, enhance brand awareness, & drive consumer advocacyall while upholding a smooth cross-functional process
- Develop marketing strategies that support the growth of our insurance expansion
- Leverage consumer insights to assess how we can make our brand, product, & seasonal messages resonate best with our target customer
- Partner with the Growth team on select media efforts & paid advertising creative including DRTV & direct mail
- Provide key brand guidance & support for designated internal departments & all of their brand-related needs
- Assist in the creation of a long-term strategic marketing framework for the brand
- Be a keeper of the brand & constantly work to clarify, articulate, & execute creative marketing programs that embody Warby Parkers unique qualities
- Optimize processes to ensure on-strategy programs are executed on time & on budget
- Juggle multiple critical, time-sensitive, & high-visibility projects within the Brand team
Who you are:
- Backed by 5+ years of integrated brand marketing, project management, creative operations, or related experience
- Equipped with effective project management & communication skills (your operational standards for budgets, calendars, timelines, & efficiencies are sky-high!)
- A highly creative & non-traditional thinker who is not afraid to question the status quo & is comfortable working in a dynamic, fast-paced environment
- Able to develop influential & collaborative relationships across teams & functions, & articulate a vision that inspires colleagues & customers alike
- A confident, curious leader, builder, & mentor
- Passionate about the Warby Parker brand & invested in the company's core values
- Appreciative of & curious about culture & communities, both broad & niche
- Not on the Office of Inspector Generals List of Excluded Individuals/Entities (LEIE)
Some benefits of working at Warby Parker for full-time employees:
- Health, vision, & dental insurance
- Life & AD&D Insurance
- Flexible vacation policy
- Paid Holidays
- Retirement savings plan with a company match
- Parental leave (non-birthing parents included)
- Short-term disability
- Employee Assistance Program (EAP)
- Bereavement Support
- Education Reimbursement
- Free eyewear
- And more (just ask!)
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