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Warby Parker // boutique-quality eyewear retailer
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Were on the lookout for a creative, highly motivated, results-oriented Brand Manager to help drive & define the Warby Parker brand. In this role, youll use your strategic understanding & creative vision to enhance brand awareness & drive new customer growth. Youll be responsible for leading the strategic development, planning, & execution of both product expansions & high-priority marketing initiatives, including the growth of our insurance business. With each project, youll play a key role in Warby Parkers success in transforming the eyewear industry while also demonstrating that for-profit companies can do good in the world. Sound cool? Read on.

What youll do:

  • Work with teams across the organization to drive the strategic development, planning, & execution of integrated marketing programs & campaigns in support of our ambitious growth objectives 
  • Lead projects & seasonal campaigns that create demand for our products, enhance brand awareness, & drive consumer advocacyall while upholding a smooth cross-functional process 
  • Develop marketing strategies that support the growth of our insurance expansion
  • Leverage consumer insights to assess how we can make our brand, product, & seasonal messages resonate best with our target customer
  • Partner with the Growth team on select media efforts & paid advertising creative including DRTV & direct mail 
  • Provide key brand guidance & support for designated internal departments & all of their brand-related needs 
  • Assist in the creation of a long-term strategic marketing framework for the brand 
  • Be a keeper of the brand & constantly work to clarify, articulate, & execute creative marketing programs that embody Warby Parkers unique qualities 
  • Optimize processes to ensure on-strategy programs are executed on time & on budget
  • Juggle multiple critical, time-sensitive, & high-visibility projects within the Brand team

Who you are: 

  • Backed by 5+ years of integrated brand marketing, project management, creative operations, or related experience
  • Equipped with effective project management & communication skills (your operational standards for budgets, calendars, timelines, & efficiencies are sky-high!)
  • A highly creative & non-traditional thinker who is not afraid to question the status quo & is comfortable working in a dynamic, fast-paced environment
  • Able to develop influential & collaborative relationships across teams & functions, & articulate a vision that inspires colleagues & customers alike
  • A confident, curious leader, builder, & mentor
  • Passionate about the Warby Parker brand & invested in the company's core values
  • Appreciative of & curious about culture & communities, both broad & niche
  • Not on the Office of Inspector Generals List of Excluded Individuals/Entities (LEIE)

Some benefits of working at Warby Parker for full-time employees:

  • Health, vision, & dental insurance
  • Life & AD&D Insurance
  • Flexible vacation policy
  • Paid Holidays
  • Retirement savings plan with a company match
  • Parental leave (non-birthing parents included)
  • Short-term disability
  • Employee Assistance Program (EAP)
  • Bereavement Support
  • Education Reimbursement
  • Free eyewear
  • And more (just ask!)

Warby Parker, in good faith, believes that the posted salary range is accurate for this role in New York at the time of posting. Warby Parker may pay more or less than the posted range based on factors such as relevant experience & skills, qualifications & location, among others. This range may be modified in the future. In addition to base salary, this role is also eligible to receive a cash bonus & an equity bonus as part of the total compensation package. Details & eligibility will be discussed during the application process.

 
 
 
 
 
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